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Selfridges New Collection Press Preview

Last week our wonderful team spent Monday evening and the early hours of Tuesday morning in Selfridges, decorating the Corner Restaurant and Champagne Bar preparing for our press preview of our new online collection.  

Once the store closed we carried hundreds of flower stems across floor 2 and carefully past the most stunning designer dresses, filling our room for the next morning with sweet smelling flowers.  

The amazing Selfridges PR team kindly provided the most exquisite breakfast canapés and fresh coffee, while I walked our guests around the new collections, explaining the inspiration behind each.

The morning was a huge success and kindly supported by Vogue, Tatler, House & Garden, Elle Decoration, YOU magazine, Conde Nast Traveller, Conde Nast Brides, You & Your Wedding, Financial Times, Sunday Times Style magazine, Homes & Garden, The Telegraph, The Guardian and Flowerona, plus many of our wonderful and dear clients.

Thank you so much to everyone for their kind support and for making the morning a seriously fun couple of hours!