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Jenny Packham 2014 Bridal Campaign

We were asked to design the flowers for Jenny’s latest bridal campaign shoot, teeming her stunning romantic, ethereal wedding dresses with gorgeous country house florals, to create a serene, graceful ambiance and inspiration for a gloriously, relaxed wedding.

The shoot was styled by Lucy Ewing, the Sunday Times Style magazine’s fashion editor, in a stunning 16th century Sussex country house. 

The flowers were designed to create an ambience that would give a warm, happy welcome to those entering the space whilst also highlighting areas of the house that were particularly beautiful.  The kitchen was a relaxed, informal, family space with soft colours, worn, loved antiques and eclectic crockery and glasses.  The pretty, blue chair in the corner with its applique patchwork cushion, alongside the soft green of the tablecloth initially provided the inspiration for one relaxed, generous arrangement.


We chose heavenly scented creamy white garden roses, long and luscious delphiniums and stocks shaded white to the palest blue and lilac. Light and feathery astilbe, sweetly fragrance, flowering mint and large hydrangeas in pinks, violets and indigos.

"Philippa and Jenny have worked together to create what we believe will be one of the trends to watch next year: Jenny’s stunning romantic, ethereal wedding dresses and Philippa's gorgeous country house florals. They complement each other beautifully.”
Annabel Beeforth, Love My Dress Blog


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