EPISODE 027 | APPLE PODCASTS | SPOTIFY

Today’s episode is a special one. I’m incredibly excited to share something I’ve been working on so hard behind the scenes, it’s literally months in the making and a unique opportunity that has the potential to be a game-changer for so many of you.

It’s my new online masterclass, and I would love to share all the behind the scenes with you, why I have created it, how so many of you have been part of it, what it has involved to create and also to share some personal stories from when I was still very much at the beginning of my business, in fact before I launched, just with a business idea, and not really knowing whether I could actually make my huge dream a reality.

WHY I CREATED THE GOAL-GETTERS MASTERCLASS

Over the last few months, I have received literally hundreds of messages from our community, all with a similar theme, that you have huge amounts on your plate, you have this weighted feeling of not knowing where to start, how to define or prioritise your goals, many of you are feeling easily distracted and reactive, rather than being truly and positively proactive and you often finish the day feeling like you haven’t really moved forwards, you struggle to manage your time and often lose momentum and motivation, you struggle to balance your work and personal life and time management is an ongoing issue.

If you can relate to this, you are absolutely not alone, and I honestly recognise so many of these feelings, particularly from my first few years before I launched my business and into the early years.

And this is exactly why I have created my masterclass, if you can relate to what I have said, it is so very much for you, to help you work through and overcome each of these barriers, to confidently define and prioritise your goals and then action them simply and efficiently, without stress, procrastination or overwhelm. And my aim, is for you to wake up each morning feeling motivated and inspired, calm and happy, taking confident steps forwards to achieve your goals and your dreams.

It's really exciting and ultimately, I have meticulously created the programme to unlock the true potential of your business and aspirations, it’s so gentle, absolutely down to earth and practical and unbelievably powerful.

I would love to take you back to my kitchen table, before I had launched my business, so this was well over a decade ago, very, very much just with an idea, in fact, very much a dream at that stage.

I remember those early days so clearly. We were also self-renovating our house at that time, it was a crazy period. There were plenty of times where I felt like I was climbing a huge mountain. I was exhausted and also juggling being a new mum, painting rooms and with the hugest of dream of being my own boss. I was on maternity leave with our new born and was due to be back at work in a few months, the same previous long commute which added extra hours to my day and the same office role.

The possibility of establishing a business, and generating enough revenue and profit to be able to quit my corporate role, honestly seemed pretty crazy at the time. There were definitely plenty of days filled with self-doubt, wondering if I could actually make my dream a reality, I felt an overwhelming feeling of uncertainty, fuelled by lack of sleep. I know so many will be able to relate to that feeling!

WHY MOTIVATION IS SO IMPORTANT

My husband was working, but with the usual monthly bills, we very much needed both of our salaries. It was a very strong desire, need and want, and this strong motivation helped me to find solutions. I just had to find a way to launch my business and make sure it was successful and profitable, without investment, previous experience or support from mentors. Not that I was trying to make a statement of not needing any of those, I would have loved any of those opportunities if they were available, I just didn’t have access to them at that time!  This strong feeling saw me through plenty of sleepless nights, and the endless to-do lists, not quite knowing where I should be placing my focus.

What kept me going was a system I developed over time. It was a way that helped me to manage my time effectively, in amongst looking after my baby, all the general day-to-day needs and establishing my business.

This system evolved as my business grew – from securing my first few clients to scaling up to a global brand. It wasn't just about achieving goals; it was about creating a fulfilling life, balancing work, creating a role that I loved, with creativity at the core and with plenty of family time. It was a huge ask and dream, and I have steadily worked towards it all.

HOW I ACHIEVED MY GOALS

It's very much okay to feel lost sometimes, it's normal to be overwhelmed, but what's important is not to lose sight of your goals. And that's exactly what I want to help you with through my new masterclass.

Now, let me tell you a bit more about what led me to create this masterclass. There's a story I often reflect on when I think about goal setting and achieving dreams, one that I believe can resonate with many of you.

In my first few years, I set myself the goal to be appointed as the only instore florist for one of the UK's largest retail stores – this is when my business was focussed solely on flowers – I was thinking about Selfridges, Harrods, Harvey Nicks, Fortnum & Mason ... But my heart was set on Selfridges, known for its fashion-forward approach and design focus, I always loved the energy in the store.

At the time I was a rural florist living in Sussex, and yet, working from my kitchen table, it’s where all my designs were made and where I held all my client meetings. I had absolutely no retail experience and as a brand in its infancy, I was so far away from being appointed into a position like that, but I dared to dream big. I kept this goal pretty quiet, not sharing it with anyone - partly because I knew some might doubt its feasibility and honestly think I was completely nuts. But I began breaking down this challenge into smaller, actionable steps.

The first step was ensuring my brand was ready, which involved a series of smaller tasks. The second step was to figure out the right approach to Selfridges. It was a process filled with perseverance, with numerous rejections along the way. But as some of you might know, I eventually made it. I became the first self-taught, relatively unknown, kitchen-table florist to run a concession in Selfridges & Co.

There were other huge dreams along the way, to collaborate with major fashion houses and publications, create a seasonal collection of wearable accessories with MATCHESFASHION.com, to work with the V&A, Kensington Palace and work on breath-taking design projects overseas … the list continued and continued, and to today, when I made a huge pivot last year, to be doing what I am now doing, supporting other small business owners with similar dreams, and still very much to be working from home. My children are now a little bigger, the eldest are now teenagers and I have always been able to be there for them, to prioritise their sports matches, plays and to plan a lesser workload over holiday times, we have travelled together and created amazing memories and they all feel a genuine part of the business, they are hugely proud, interwoven into all we do and they all have extraordinary work ethics, which I know has come directly from them seeing first hand the impact from the effort put in. And as they have grown, my goals for both my business and personally, have grown and become bigger with them.

This experience is a testament to the power of setting clear, ambitious goals and methodically working towards them. It's these learnings, this journey, that inspired me to create the masterclass. I want to share with you the system that I've used for all my goals - a system that I know can help transform your life and assist you in achieving everything you would love.

I know that launching and growing a business from home can be exhilarating, but it’s also filled with challenges. There’s the constant struggle with overwhelm – that feeling of being swamped by tasks, ideas, and possibilities. Then there’s procrastination, that completely natural and very normal characteristic that often shows up when we're facing uncertainty or fear of failure. And then of course the balancing act between work and personal life, which can sometimes feel like an impossible puzzle to solve.

These are not just my challenges; they are our collective challenges. Over time, I’ve realised that these hurdles and obstacles are not just about managing time or tasks, they're deeply rooted in how we approach our goals, our mindset, and the systems we put in place to achieve them.

PROVEN METHODS THAT WORK

It's a culmination of everything I've learned and practiced over the years, tailored to address these common challenges. I’ve put all my experiences into actionable, effective strategies that can be applied regardless of where you are, whether just like me at the beginning - going back to that kitchen table at the idea stage - or you have an established business of several years.

The masterclass is designed to help you gain clarity on your goals, break them down into actionable steps, and manage your time efficiently. But it goes beyond just practical tips; it’s about cultivating a mindset that empowers you to take consistent, purposeful actions towards your aspirations. It’s about learning how to make effective decisions, knowing what to place focus on, how to streamline your working days and weeks, and months, and being able to easily pivot, adapt, and grow when you come up against challenges.

This programme is my way of taking your hand and guiding you. It's about showing you that while the journey is not always smooth, there are most definitely tools and methods there to help and fully support you.

If you’re feeling stuck, if your dreams are bogged down by day-to-day tasks, this masterclass is so very much for you. It’s designed to lift that weight, clear the fog, and set you on a path where each step you take is deliberate, meaningful, and brings  you closer to the life and business you dream of.

AN OVERVIEW OF THE MASTERCLASS

As a very brief and quick overview: I’ve structured the programme into six chapters, each focusing on a pivotal aspect of achieving your goals. it’s all online and you can access at your own pace, from anywhere in the world.

The first chapter sets the stage by helping you define a clear and compelling vision, transforming your aspirations into tangible objectives, helping you to create a laser-focused path to your goals.

In the second chapter, we go deeper into the intricacies of goal setting, focussing on methods to ensure you make your goals so crystal clear that every action you take is completely aligned with your larger vision. This clarity is a game-changer; it's what separates wishful thinking from actual progress.

Chapter three is all about my unique Framework. Here, you'll learn to break down your goals into manageable weekly targets and daily tasks. This approach ensures that each day, you’re not just busy, but productively busy, moving the needle closer to your ambitions, and it’s fun, you are genuinely enjoying your work and feel hugely motivated and excited.

In chapter four, we explore the power of daily habits, growth mindset, and adaptability. It's about embedding practices that nurture your goals and ensure long-term success.

Chapter five is where we tackle one of the biggest challenges - decision making. You'll learn to balance intuition with analysis, and manage biases. This chapter arms you with problem-solving techniques and creative brainstorming methods, turning challenges into opportunities. It’s a really powerful chapter, and the one I spent the most writing and refining, they are all incredible, but this is a particularly special chapter.

And finally, chapter six – it’s about celebration and reflection. Recognising your achievements, no matter how small, is crucial for motivation. This chapter teaches you to celebrate milestones and monitor progress, keeping you motivated and on track.

There is no jargon or unattainable concepts. Each lesson is grounded in real-life experience, making it immediately applicable to your life and business.

There’s also a series of live Q&A sessions, so whether you have one question, or fifty, every single one of your questions will be answered, alongside a vibrant community hub, so you are very much with others. If you have joined one of our previous masterclasses before, you will know that the community hub and the lessons have always sat separated, which worked, but it would have been incredible if they could be simply in one place, well this time, everything is together, in one place, the lessons, the community hub, the live Q&As, the whole masterclass. I have created it to make sure it’s not just about teaching, but about genuinely transforming. Transforming the way you approach your goals, your business, and ultimately, your life. It's about moving from chaos to clarity, from overwhelm to a structured path forward.

As I mentioned earlier, there is a limited time to join the masterclass, we will launch the programme again, but at the moment we’re only planning to launch it just once a year. For this launch, sign ups open on Friday March 1st and they are open for five days, up until midnight (that’s UK time) on Wednesday March 6th.  We do it this way so we can ensure we can fully support everyone who joins and give them the attention, at whatever level is needed. By doing it this way, it allows me to focus on a dedicated group of individuals, ensuring that everyone gets the most out of the masterclass.

So, if you're sitting there, thinking this sounds interesting, this is definitely not a time to procrastinate, sign ups open March 1st and close on March 6th at midnight (and just as a reminder, that’s UK time).

A TRANSFORMATIVE FRAMEWORK

When I first envisioned this masterclass, I wanted it to be more than just a series of lessons. I wanted to create an experience, a transformative set of frameworks that will work for every business owner, specifically for small business owners and budding entrepreneurs working from home, as I feel that is where the most support is needed and where the biggest challenges come up, and also because it’s completely reflective of what I’ve done and know inside out. I have always run my business from home, so I can prioritise and be there for my family.

The process started with me mapping out my journey – from those early days at my kitchen table, through each milestone and challenge, to the global brand that I developed and I run with my small team today. I reflected on what I learned at each step, what I wish I knew earlier, and the methods that made a huge difference.

It was fascinating and eye-opening. I realised that the struggles I faced were not at all unique to me. They are shared by so many entrepreneurs – the overwhelm, the uncertainty, the moments of doubt and procrastination. So many of you within our community have contributed to this masterclass, from all your questions, the ways you have shared your stories, messages in DMs and via email, and I have also been lucky enough to speak to so many of you on the phone and through previous Live Q&As and free workshops we have hosted over the years.

So, I took all these realisations and started structuring the masterclass. Each chapter has been meticulously planned to address specific hurdles and milestones in a completely clear and chronological order. I poured over every detail, again and again, ensuring that the content is not just informative, but also relatable and actionable.

To overcome this, I had to step back and apply the very principles I teach. I prioritised, focused on the most impactful content, and structured the masterclass in a way that would be most beneficial to you. I also faced technical hurdles – from choosing the right platform to deliver the content, to ensuring a seamless and engaging user experience. I spent countless hours with my team, testing and retesting, to make sure everything was just right.

These challenges were a reminder of the very lessons within the masterclass – a journey of setting goals, facing obstacles, adapting strategies, and persisting until you achieve what you set out to do. So, when you join the masterclass, know that it's not just a collection of lessons, but a labour of love, shaped by real challenges and triumphs.

DEEPLY PERSONAL YET UNIVERSALLY APPLICABLE

Putting together something like this, to ensure it is completely seamless and as clear as possible, without any unnecessary points, really is the hugest labour of love, but my goodness, it is unbelievably rewarding and it will be even more so when I share it, when we launch in a few days.

There were long days and late nights, although I typically have a very healthy balance this programme has been my absolute priority over the last few weeks, filled with writing, editing, filming and refining. I collaborated with experts to make sure that every piece of advice is sound, every strategy tested and proven. I wanted to create a masterclass that I wish I had when I started – something that not only inspires but also empowers and guides.

The result is a masterclass that's deeply personal yet universally applicable. It's a blend of my personal experience, the lessons I've learned, and the strategies that have worked not just for me but for countless others I've mentored over the years.

It's been a huge labour of love, and I'm so excited to share it with you. I believe it’s powerful enough to change lives, to turn chaos into clarity, and absolutely dreams into achievable goals.

Before we wrap up today’s special episode, I want to talk directly to you for a moment. Yes, you, listening right now. I know many of you are in a place where you're not quite where you want to be. Maybe you're not making the progress you've dreamt of, perhaps feeling stuck or overwhelmed. You might be saying 'yes' to everything, but not moving forward as you had hoped. Or maybe you're just starting out and want to hit the ground running.

TURN YOUR DREAMS & GOALS INTO REALITY

But here's the good news: it doesn't have to stay that way. You have the power to change your trajectory, to turn those dreams into reality, and to do it with a sense of calm and clarity.

If it sounds interesting, there is the VIDEO for you to watch, which includes a sneak peek into everything I've learned over the last decade to launch and grow my 7-figure business. And remember, the masterclass is only available to join for a limited time, from March 1st and up until midnight (UK time) on March 6th. And I can’t wait to welcome you. I truly believe that this masterclass could be the key to unlocking your potential and transforming your business and life in ways you’ve always hoped for. If you have any questions at all, you can send me a direct message on Instagram or send an email to news@philippacraddock.com.

And just before I sign off, I want you to remember something important: You have an incredible potential waiting to be unleashed. Every big dream you hold, every goal you imagine, is not just a distant hope, but a real possibility. I would be so thrilled if you take this step, join me, and transform not just what you do, but who you can become. Your path to growth, success, and fulfilment is waiting, and I can't wait to be a part of that journey with you. You can find out more on our website, just head HERE.

Thank you so much for joining me. It’s been an absolute pleasure to share this exciting opportunity with you. And if you missed last week’s podcast episode where I share my strategies for Instagram, and you would love an easy to use method, where the platform becomes part of your marketing strategy, not as something that overtakes, definitely listen to it, it has become our most listened to podcast episode yet – and I have had a few messages from listeners who have listened to it now three times, each time with a pen and paper to take notes. It’s a big episode, with helpful methods that I hope will make a big difference if you use the platform for your business.

Take care and with huge love,
Philippa x