FLORISTRY FUNDAMENTALS MASTERCLASS
SIGN UPS ARE NOW CLOSED
TURN YOUR love of flowers INTO A LIFELONG SKILL & A POTENTIAL NEW CAREER
The Floristry Fundamentals Masterclass is an online course that happens once a year. In JUST FIVE WEEKS, you'll gain everything you need to have a THOROUGH knowledge and understanding of sustainable floristry.
Over five weeks YOU’LL MASTER twelve essential sustainable flower designs - from hand ties to large vases to table arrangements.
You’ll feel fully CONFIDENT in your own skills, and embrace and establish your own clear style.
Each design has been carefully chosen, to ensure you QUICKLY and EASILY learn the core principles of design and have a strong and confident foundation to sustainable and seasonal floristry.
You’ll also understand how to:
Choose the best seasonal blooms and foliage.
How to care for and condition flowers.
The importance of texture, depth, scale, shape and colour.
Which tools, mechanics and the best vessels to investment in.
Ideas from where to source flowers
How to work out how many stems are needed for a design
And how to perfect sustainable techniques.
hi, I’M PHILIPPA CRADDOCK
And I work closely with big hearted creative florists to transform what they know and love into a strong skill and/or the foundation to a potential future career change into floristry.
Over the past 12 years I’ve established and grown a floristry business from my kitchen table, to a globally recognised brand with my work viewed by billions (literally!). And today, I support other likeminded creatives, sharing everything I have learnt openly.
“For me, this Masterclass has given me the knowledge and understanding of a huge variety of flowers, I now know how to mix shapes, sizes, textures and colours. Thank you for presenting the material in an easy to understand and most importantly, in an easy to retain format.”
“There’s so much content, not overwhelmingly so, the perfect amount and the variation of designs is amazing, it goes beyond expectations, it really does. Everything is so easy to navigate, beautiful photography and filming. The live Q&A sessions have been so useful, every question has a thorough and detailed answer. The Masterclass has really opened my eyes to nature, flowers and design, in a new and exciting way.”
“I’m very impressed with the clarity of the videos. The filming is excellent, in that I can see exactly what is happening and all the detail of the flowers and foliage. I love that it is paced weekly, if the course was released all at once, it would be overwhelming, which it certainly isn’t in anyway, it made me feel calm.”
“The further in I get to this Masterclass the more I am enjoying it. Philippa’s enthusiasm and her sheer delight in the designs she demonstrates are just so infectious, and she is so generous with her knowledge, and I really appreciate her assurance that we can go at our own pace, it made beginners like me feel really comfortable.”
“I would love to do more courses. I especially love the fact that it is sustainable floristry. I really enjoyed the private community group where it is a safe environment to share.”
“The course, the tutorials and the group was a fantastic experience for me. Especially as there were people from all over the world ! The Masterclass was a present to myself and one I shall cherish and use the knowledge from for ever ! I would love to be part of another Masterclass in the future too.”