As you’re creating great work for clients, receiving payments, building a solid reputation… yet, somehow you’re feeling like you’re not a “real” business owner? This disconnect isn’t just about confidence—it reflects a deeper identity gap that affects how we price our work, communicate with clients, and ultimately grow our businesses. Learn how embracing your dual identity as both creative and entrepreneur can transform not just how others see you, but how you see yourself—without compromising your creative values or unique approach.

That half-finished project you’re hesitant to share on social media? It might be exactly what your audience really wants to see. When I asked creative entrepreneurs what stops them from sharing behind-the-scenes content, their answers revealed something deeper than algorithm concerns: perfectionism, fear of judgment, and doubt about whether their everyday work is interesting enough. These barriers don’t just affect your social media presence—they can limit your entire business potential. Here’s why your “ordinary” work matters more than you think, and practical ways to break through these invisible barriers.

Have you ever wondered if there’s a better way to run your creative business – one that feels less exhausting and more aligned with who you are? After speaking with hundreds of creative entrepreneurs, I’ve noticed that the most successful businesses aren’t built on following industry rules or pushing through limitations. They’re built around the owner’s natural strengths. In this post, I’m sharing what I’ve been developing behind the scenes to help you identify what you naturally do best and transform it into a business that’s both profitable and genuinely yours.

Have you ever wondered why some creative businesses naturally succeed while others require constant pushing uphill? I spent years thinking success meant working harder, being more disciplined, or following industry “best practices” more closely. Then I discovered that the most successful creative businesses aren’t built on conforming to industry standards or pushing through limitations. They’re built on something far more powerful: the owner’s exceptional strength. Here’s what I’ve learned about finding what you naturally do best and why it might be the missing piece in your business growth.

I’ve spent countless hours creating Reels, convinced this was the only way to stay visible on Instagram. Then last month, a simple carousel post outperformed everything I’d created in weeks. Was this just luck, or has something fundamentally changed? Recent research reveals a surprising shift that contradicts everything we’ve been told about Instagram strategy. If you’ve been exhausting yourself creating videos, this might be the permission slip you need to try a different approach – one that could save you hours while actually improving your results.

Every business success story hides moments when continuing felt nearly impossible. When you’re pushing boundaries that matter, challenges aren’t signs you’re on the wrong path—they’re essential steps toward breakthrough. I share practical ways to distinguish growth-producing discomfort from misalignment, build a framework for resilience, and transform persistence into your greatest business advantage. Your most meaningful achievements might be waiting just beyond what feels comfortable.

I recently caught myself falling into a familiar pattern—adding “just one more project” to an already full schedule. But then I tried something unexpected: instead of paring back, I actually expanded my revenue target. What happened next surprised me completely, bringing a clarity to my decision-making that I’d been missing. If you struggle with “shiny object syndrome,” this simple mental shift might transform your approach to business goals, helping you feel calmer rather than more pressured.

Last week, I spent an entire day setting up a project management system that everyone said was essential for running a professional business. By evening, I was staring at my screen with an actual headache, feeling like maybe I just wasn’t cut out for “proper” business systems. But what happened next completely changed how I think about business success – and might change how you see your own way of working too. Here’s what I discovered when I finally stopped trying to fit into someone else’s definition of professional…

You know that feeling – a client message comes in late at night, and even though you’re meant to be relaxing, you find yourself reaching for your laptop. We’ve all been there, convinced that being always available makes us better at what we do. But what if I told you this approach might actually be preventing you from doing your best work? Here’s what happened when I discovered there was a better way – one that actually made my clients happier.

I woke one morning to find my name as the lead story on Apple News. Over a thousand emails were flooding in daily. Journalists were trying to track down my address. I had just been announced as the florist for Harry and Meghan’s royal wedding, and while this should have felt like the pinnacle of success, I found myself having a completely unexpected realisation…