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Philippa Craddock

We are a British lifestyle florist.  

We work with brands and individuals, designing florals for campaigns, projects and private events. We source our flowers from local specialist growers and global fair trade farmers.  We also aim to inspire anyone to create arrangements at home, through a collection of curated lifestyle products, fresh flower subscriptions and DIY guides.

We are Selfridges’ only in-store florist and have been heralded as “a genius in the world of floristry” by The Independent, “Queen of London florists” by British Vogue and “a floral mastermind” by Tatler.  We are preferred supplier to the V&A, Kensington Palace, Banqueting House and the One Events venues.  And our clients include (amongst others) Alexander McQueen, Christian Dior, Jo Malone, Tatler, Hermes, British Vogue, Lancome, Selfridges, The White Co. and Fortnum & Mason.

Philippa is a self taught florist and lives in Sussex with her husband and three children.  Our team come from diverse backgrounds including events production, photography, advertising, styling, metalwork, carpentry and fashion design.  Together with our natural understanding of design, love of flowers and calm determination, we have built a much respected and trusted business.