It’s one of the most critical factors for your business’s success. It’s about knowing who will benefit most from what you have to offer and why.

In this episode, I talk you through the why and the how. I’ll be guiding you through actionable steps to help you identify and understand your target audience, ensuring these steps are informed, intentional, and impactful.

A few weeks ago, we sent out a survey, and the responses we got back were both surprising and incredibly insightful. It’s shaped up a lot of what we’ve been doing lately and in this episode I walk you through that whole process. I’ll share why we did it, how we did it, and the hugely valuable feedback we found … giving you the knowledge on how you can run your own survey.

I share a list of crucial steps, some I managed to implement relatively quickly into my business, and some that took me several years to figure out. It has taken me years to get to where I am today, and I know that you can do it far quicker than me, and I hope these steps really help you to do exactly that.

I feel that as a community, perfectionism is a trait that often runs deep, and as wonderful as it initially sounds, it is huge obstacle that can slow and often even halt incredible, potential growth. So I am excited to bring this into a podcast episode and I hope it helps hugely!

By shifting our focus from the quest for perfection to embracing the journey of creation itself, we allow ourselves the freedom to explore, grow, and make significant strides forward.

From seeing our ventures as hobbies to treating them as real, profitable businesses is not just about changing how we spend our time, it’s about evolving our mindset, focusing our efforts, and aligning our daily actions with our deepest values.

In this episode you’ll receive practical tools to manage your time more effectively, ensuring that your business activities are in perfect harmony with your personal values and professional goals.

This topic might seem a little small, but it has the potential to be HUGE. It comes from one of the biggest mistakes I see small business owners make and the exact same mistake I was making and when I realised it, it was a proper a-ha moment.

I’m excited to dive into why testimonials are a cornerstone of trust, how to gather them in a way that highlights your clients’ stories, and how to share these in a manner that not only elevates your brand but also deeply connects with your community.

I’m incredibly excited to share something I’ve been working on so hard behind the scenes, it’s literally months in the making and a unique opportunity that has the potential to be a game-changer for so many of you.

You’ll learn a set of straightforward steps that will help transform those feelings of being overwhelmed into clarity, purpose, and action.

It’s a culmination of everything I’ve learnt over the last fourteen years from a small start-up to a successful seven-figure brand. And I’ve distilled it down into simple, actionable steps that you can use to achieve your own goals.

If you find Instagram a little stressful, frustrating and at times overly time consuming, this week’s podcast episode is full of calm, straightforward advice, that will help you massively. I’m not an Instagram expert, BUT the way I use the platform really works for our business and I share it ALL in this episode.

When do you share your dreams and when to guard them? We look at how to embrace encouragement without losing your core motivation, and navigating all the external opinions we encounter and receive, whilst staying anchored in your own belief system.