From creative talent to confident business owner... That change starts here.
The Base Notes™ helps you see it ALL clearly - your strengths, your value, and the foundation everything in your CREATIVE business depends on.
philippa craddock
AVAILABLE FROM
MAY '26
“This is the first business programme that truly understands creative minds.”
Adriana Guelfi Herrera
Jewellery Designer
“After 25 years in business, I finally saw my strengths clearly and that gave me a new, grounded confidence.”
Sarah Fox
Interior Designer
“It gave me clarity, direction and confidence in who I am and what I uniquely bring, in a way nothing else ever has.”
jo issa
nutrition coach
When you keep wondering whether you’re really “good enough” to run your business… here’s what tends to happen in real life:
You underprice because charging more feels uncomfortable, even when your work deserves it.
You stay “busy” but not always on the right things, because clarity feels shaky.
You hesitate to promote your work or step forward, in case people don’t see you as credible.
You keep trying new tactics and “fixes”, hoping the next thing will finally make it click.
You overthink decisions that should feel simpler, and opportunities pass you by.
You look at others and assume they’ve figured something out that you haven’t.
You work incredibly hard… but it doesn’t translate into the income, confidence or steadiness you want.
And slowly, something that should feel exciting starts to feel heavy.
There's a completely different way and it’s available to every creative
Building a business takes an incredible amount of courage, determination and belief... and you’ve already done that part.
You didn’t just have an idea… you brought it into the world. Most people never get that far. Studies consistently show that around 70–90% of people who dream of starting a business never even begin.
You did...
And because you’ve already taken all those extraordinary steps, I know you have everything it takes to shape, refine and grow your business into something steady, sustainable and deeply fulfilling.
What you need now isn’t more noise, more tactics or more pressure to “be different”
You need space to pause, look at yourself clearly, recognise your unique strengths and build from there.
That’s exactly what The Base Notes gives you.
It’s the identity work that settles the doubt, grounds your confidence and helps you finally see the value you already bring - so you finally have the foundation that makes everything else in your business possible.
With The Base Notes, something remarkable tends to happen...
Your goals get bigger, your belief grows, and what once felt impossible starts to feel completely within reach.
And from that place of clarity, you start to see exactly what's possible, and what to do next.
For most creatives, the problem has never been talent or effort...
The problem is usually that you’ve been following traditional business advice and expectations that weren’t really built for the way creatives think and work.
So yes - it’s felt harder than it should.
And because much of that guidance overlooks how your strengths naturally show up, you’ve ended up leaning away from what you do best instead of building from it.
Instead of more advice, The Base Notes helps you understand yourself so clearly, that the right decisions become obvious.
Hear from OVER 30 INCREDIBLE creatives - all at different stages, in different industries - who found clarity, confidence and real change through The Base Notes.
There’s space to ask questions about The Base Notes and receive helpful answers, so you never feel stuck or left to figure things
out alone.
3
Ask Questions Anytime
As well as the full programme, you’ll receive thoughtful weekly emails with ideas and guidance that link back to The Base Notes, helping you stay focused, deepen your confidence and keep steady momentum.
4
12 Weeks
of Support
Bonus deep-dives that answer the most common questions and challenges. This growing resource library ensures you have support for whatever comes up.
5
The Plus
Notes
HERE'S WHAT YOU GET:
The Base Notes is a comprehensive experience that includes:
A comprehensive and accessible method across 9 foundations that creates a fundamental shift in how you see yourself as a business owner, so you finally understand your strengths and know exactly how to build around them with confidence.
1
The Complete
Base Notes Experience
From the moment you join, you’ll receive clear guidance. You can either dedicate half a day for an immersive, focused reset (with simple 10–15 minute weekly check-ins afterwards), or gently pace yourself over 12 weeks with around 30–60 minutes each week.
2
Welcome &
Guided Pathways
You're supported throughout (this is not something you buy and forget about)
So I've put just as much care into how you’ll experience it, as the content itself.
Once you join, you’re not left on your own with a folder of information. You’re guided, encouraged and gently supported… because investing in something you never use helps no one - and your business deserves more than that.
And I take that responsibility seriously.
“Philippa holds a very safe space and teaches with real empathy, it's genuinely supportive.”
Lindsay Cressey
Money & BUSINESS COACH
“The calm, warmth and guidance were exactly what I needed when everything felt uncertain.”
ALLERA DAWN
Business & Money Mentor
“I didn’t just learn, I felt believed in. That support was incredibly empowering.”
marta beccerril
interior designer
I understand, but this isn't about tactics or templates. It's actually all about you and the foundation that makes everything else finally click.
Maybe you're thinking this is just another course you won't finish. Or that you're investing time and money when you should just 'get on with it'...
This isn't about endless tactics or jargon that feels forced, promises that sound great but only work for a rare few, or teaching you to become someone else.
It's about having a knowledgeable guide tease out what's already there... helping you see what you've been brushing off and undervaluing.
Once you fully understand your unique strengths and you have that foundation... everything else becomes possible. Pricing with confidence. Marketing that feels natural. Building your business in whichever direction works for you... not following someone else's forced path.
And... it's quick, it builds gradually and you're not figuring this out alone.
The Base Notes is different
IT'S QUICK
Most people start noticing shifts within the first couple of weeks... maybe it's the imposter syndrome getting quieter, or suddenly seeing your strengths clearly for the first time.
"Not long at all! Days, probably."
"It came very quickly. After the first Base Note. BOOM!"
CASSIE WILKINS
LIVA RJ
IT BUILDS
The work is designed to build naturally, with each Base Note preparing you for the next. You'll find yourself coming back to certain foundations as you progress, seeing them differently each time as you let the layers settle.
"Each time I return to it, I realise I'm moving forward in my business."
CHARLOTTE ELLIS
YOU'RE SUPPORTED
Alongside The Base Notes, you’ll get consistent supportive emails and a place to ask questions... so you feel supported and guided as you move forward.
"You absolutely get your students. You absolutely understand them... that's something rare."
JULIETTE SCOTT
Designed to feel engaging and surprisingly enjoyable. From the beautifully designed PDFs, to the audios, to a few thoughtful “secret additions”, everything is purposefully playful, interesting and personal to you.
Each Base Note builds on the last, helping you grow your confidence step-by-step in a way that feels natural and steady.
It’s very easy to move through and becomes a resource you return to again and again. At different stages of your business you’ll notice new insights, new strengths, new clarity.
It’s supportive, grounding and encouraging.
The Base Notes is intentionally created for creative minds
IMPORTANT: What The Base Notes Is (And Isn't)
The Base Notes is foundation work: It gives you the identity shift, clarity and confidence that everything else in your business depends on. It doesn’t teach tactics or step-by-step strategy.
HERE’S WHY THAT MATTERS: Without this foundation, every strategy feels forced. You second-guess yourself, compare constantly and keep wondering if you’re “doing it right.”
With this foundation, business decisions feel steadier. You build from who you actually are, not someone else’s model - so things finally feel aligned.
WHAT TRANSFORMS: How you see yourself as a business owner. Your understanding of your strengths. Your decision-making confidence.
WHAT BECOMES POSSIBLE: Pricing without second-guessing. Marketing that feels natural. Building something steady, sustainable and truly yours.
What Typically Happens If You Skip This Foundation
- Pricing doubt (and often significantly undercharging)
- Confidence that comes and goes
- Marketing that feels like an extra full-time role and never quite feels like “you”
- Constant comparison to others
- Lower visibility and fewer enquiries than your work deserves
- And a lot of effort… without the steadiness or return you hoped for
What becomes possible after The Base Notes:
You stop questioning whether you're 'good enough' because you can finally see exactly what makes you exceptional.
Decisions feel steadier because you're building from a clear sense of who you are (rather than guessing).
The doubt gets quieter and in its place, a grounded confidence that doesn't come and go.
You see your business through completely fresh eyes - strengths you've been overlooking become clear and you know exactly what you're building on.
- Have a creative business (new or long-established) but still question whether you’re “legitimate” as a business owner
- Are tired of business advice that feels loud, formulaic or like it was written with creatives in mind
- Want a business that feels natural and aligned, instead of forcing yourself into someone else's model
- Are ready to stop underpricing and finally recognise the real value of your work
- Want clarity, calm confidence and direction, so decisions feel steadier and growth feels possible
Who this is for...
Perfect if you:
Who The Base Notes has helped: Creative entrepreneurs across interiors, photography, art, fashion, floristry jewellery, homeware, garden and landscape design, wellness, writing, coaching, event planning, soft furnishings, retreat hosting… and many more.
“The Base Notes helped me realise I’m not behind… I just needed a different kind of support.”
Marta BECCERRIL
INTERIOR DESIGNER
“For the first time, I feel like I’m stepping into what I’m really meant to do, with clarity, purpose and confidence.”
SIAN CORNISH
TEXTILE ARTIST
“Everything suddenly clicked. I could finally see where I was going and why.”
Erin Daniels
fine Artist
About Philippa
I built a successful creative business, but not because I had everything figured out from the start. I began exactly where many creatives do: with a skill, passion and a strong work ethic… but I doubted myself, second-guessed decisions, and constantly wondered whether I was really “business-minded” enough.
What changed everything for me - and allowed my business to truly grow - was never a tactic or “secret strategy.”
It was understanding my strengths, trusting them and building my business around them. From that foundation, I went on to build a seven-figure design business.
Today, I help other creative entrepreneurs do the same: recognise their value, quiet the doubt, and build confidently around what already comes naturally to them. The Base Notes is where that work begins.
I’ve guided hundreds of creatives through this work… and again and again, the shift is the same: when you stop trying to fit someone else’s model and build from your unique strengths, everything starts to make sense.
So Here It Is...
You already have everything you need to build an exceptional business. You don't need to become someone different - you need to become clear about who you already are and what you already offer. The Base Notes shows you how.
"It's like a knowledgeable friend teasing things out of you to make you realise you've got this."
Carolyn Dauncey
health & wellbeing coach
"I found the whole thing so encouraging, supportive and full of practical help and advice."
TINA WORBOYS
LANDSCAPE & GARDEN DESIGNer
"The shift happened very early on. It creates an unexpected, quick and very effective shift."
JUSTINE FEAR
FOUNDER OF EIGHT8 (travel & experience)
A Note from Me
If you're still here reading, I’m guessing part of you knows you need this foundation work… and perhaps another part is quietly wondering whether it will actually make a difference.
I fully understand... you’ve probably tried many things before. You’ve read business advice that didn’t quite fit. You may even have wondered whether you’re just not “business-minded” enough.
But after working with hundreds of creative business owners, I know this to be true: You don't need to become more 'business-minded', you just need to see clearly what you already have, and trust it. That's what The Base Notes is for.
Not tactics you’ll struggle to implement. Not strategies that feel forced. Simply a grounded foundation that makes everything feel clearer, steadier and much more you.
And although this is self-paced, you are not left to do it alone. You’ll receive gentle guidance and encouragement as you move through it, plus space to ask questions whenever you need clarity... so you always feel supported, reassured and held while you do this work.
If you’re feeling that quiet pull - that sense of “I think this is what I need” - trust it. It’s usually a sign you’re ready to feel steadier, more confident and more at home in your business.
You can begin whenever you’re ready... and I cannot wait to see the changes that happens for you.
Philippa x
SIMONE | Illustration & Branding Studio
Almost at the point of giving up entirely, feeling muddled about her direction. Within weeks: clear vision, excited about her future and a positive ripple effect through her whole family.
Six more real stories of how The Base Notes changes creative businesses
You'll probably see yourself in at least one of these stories. Maybe in all of them, depending on the day.
HEAR SIMONE'S STORY
JUSTINE | Empowering Women in Midlife
Felt disconnected from her business and like an imposter. The shift: understood her unique strength in bringing experiences to life, realigned her entire business, family creating new lifestyle.
HEAR JUSTINE'S STORY
JULIETTE | Photographic Artist
Professional course-goer who never finished courses because they didn't speak to her as a creative. The Base Notes was the first she completed: now sees multiple valuable offerings and is making opportunities happen.
HEAR JULIETTE'S STORY
CASSIE | Writer & Creative Mentor
Constantly seeking external validation before making any moves, drastically undercharging. Cassie then shifted from employee to CEO mindset: now gives herself permission and prices with complete confidence.
HEAR CASSIE'S STORY
LIVA | Retreat Host
Had a relatable "schizophrenic approach" with business on one hand, creativity on the other. Felt deeply insecure. The shift came quickly: now completely confident, working 2 days a week, everything is one fluid process.
HEAR LIVA'S STORY
KATE | Corporate to Creative
Spent years hiding her creativity in corporate roles, didn't think of herself as creative. The revelation: gave herself permission to be creative, now building her business around who she actually is instead of who she thinks she should be.
HEAR KATE'S STORY
"I've gone from feeling like I need external validation and qualifications to being able to give them to myself. I know I can give myself the permission that I need."
cassie's Story
Cassie was looking for external validation before making any business moves and was undercharging because she didn't truly believe in her own worth. Through The Base Notes, she shifted from an employee mindset to a CEO mindset, from seeking permission to giving it to herself and now prices with confidence without second-guessing. Hear Cassie's story in the video below...
CASSIE WILKINS
WRITER & CREATIVE MENTOR
"For me, it's the confidence and belief in myself as a business owner and as a creative business owner. I'd never seen the two go together and that felt like coming home—it felt like this was the gift I'd been looking for."
KATE's Story
Kate came from a corporate background and saw "business" as a dirty word... something hard and disconnected from who she was. She'd worked with expensive coaches who never recognised her values or strengths, leaving her dragging herself through her work and feeling like an imposter.
Through The Base Notes, she discovered her creative strength in creating safe, nurturing spaces and went from dragging herself to driving herself forwards, now connected to who she is deep down with a clear 10x vision.
KATE BOYD-WILLIAMS
FOUNDER OF THE COACHING MOTHERHOOD
"It didn't just move the needle. It literally took me to a completely different dimension in my business. It was like having a jigsaw puzzle and suddenly being able to find that missing piece and put it in place."
JUstine's Story
Justine is in the early stages of her business after leaving corporate life and despite having an idea people loved, she felt disconnected and wondered if she was being an imposter. During the ninth module of The Base Notes, she had a light bulb moment so powerful she literally stood up and walked out of the room!
She suddenly understood her strength in bringing experiences to life. She realigned her entire website and offerings and the transformation was so profound that her family is now creating a new lifestyle around her business, and plans to expand into Europe.
JUSTINE FEAR
FOUNDER OF EIGHT8 (travel & experiencE)
"It's honestly the first course that has excited me and I've been eager to finish. I've been a professional course-goer... I have quite a few that I haven't finished. The beauty of the presentation absolutely got me straight away, which I've never had before."
JULIETTE's Story
Juliette is a photographic artist who had separated her creativity from business, seeing art as a luxury the world could do without. Despite trying multiple courses, she never finished them because they didn't speak to her as a creative.
The Base Notes was the first course she completed... now she sees three to five valuable things she can offer, feels full of enthusiasm and has the confidence to make opportunities happen rather than wait for them.
JULIETTE SCOTT
PHOTOGRAPHIC ARTIST
"If anyone was hesitant about joining The Base Notes, I'd say don't hesitate. It's taken me from being muddled and not quite knowing what direction I want to go in to being so much clearer and so much more confident."
Simone's Story
Simone is the founder of Ellie & Liv, an illustration and branding studio. She was almost at the point of giving up entirely... feeling muddled about her direction, who she was aiming at and how to move forwards.
Within a couple of weeks of starting The Base Notes, everything shifted for her. She went from paralysis to clarity, with a vision for where she's taking her business and excitement that's created a positive ripple effect through her whole family.
SIMONE CARR
FOUNDER OF ELLIE & LIV, ILLUSTRATION & BRAND DESIGN STUDIO
"I felt insecure and now I feel completely confident. That confidence is also seeping through all areas of my life. How many business courses, coaches have I hired, how many masterminds... I've never been to the end because after a while they just don't speak to me anymore. But with you, it just connected the dots."
LIVA's Story
Liva runs retreats in France but was seriously considering giving up and returning to employment because she felt completely illegitimate... she had business on one side and creativity on the other, and couldn't manage to bring both together.
She'd tried countless courses and masterminds but never finished because they didn't speak to her as a creative. In just two weeks of The Base Notes, she went from insecure to completely confident, finally integrating her creative and business identities. The confidence now seeps through all areas of her life.
LIVA RJ
FOUNDER OF SoulXplorerS
WELL-BEING RetreatS
How long will it take me to see results?
Most people notice shifts within the first couple of weeks... maybe the imposter syndrome getting quieter, or suddenly seeing their strengths clearly. The deeper transformation happens over 30-90 days as you integrate the work. And because you have lifetime access, you can return to it whenever you need it.
Is this for beginners or more established creative businesses?
Both. Whether you started last month or ten years ago, if you're questioning your legitimacy as a business owner or struggling to see your value clearly, this is for you. The foundation work is universal... it's about recognising what's already there, regardless of where you are in your business journey.
I hear this constantly, which is why The Base Notes is designed to fit around your life, not take it over. The 9 Base Notes are structured to build on each other naturally, so progress feels steady rather than overwhelming, and you’ll receive guidance and encouragement to help you keep moving forwards. Most people start noticing shifts surprisingly quickly… which makes you want to naturally continue.
I've tried courses before and haven't finished them. How is this different?
The Base Notes focuses on who you are before what you do. While most business courses start with tactics and strategy, this is foundation work… helping you recognise your strengths, understand your value, and build your business around the way your creative mind naturally works. And you’re still supported with gentle guidance, encouraging check-ins, and a space to ask questions whenever you need clarity.
How is this different from other business courses or programmes?
Frequently Asked Questions
What if I have questions while going through The Base Notes?
You won’t be left to figure things out alone. As you move through The Base Notes you’ll receive supportive guidance and encouragement, plus there’s space to ask questions whenever you need clarity or reassurance. You’ll always have a place to get unstuck, reflect and feel supported as you work through the foundations.
Is The Base Notes a physical product or digital?
It’s a digital experience you can access immediately. You’ll get the 9 Base Notes, with audios and The Plus Notes. Many participants love printing the handbook so they can annotate and keep it beside them (one even called it “my bible”), but everything is beautifully designed to work digitally too.
DON'T SEE YOUR QUESTION HERE?
Get in touch: hello@philippacraddock.com
Is there a community or live Q&As?
The Base Notes is now a self-paced experience, so there isn’t a live community space or scheduled Q&As. However, you’re absolutely not left to do this alone - you’ll receive 12 weeks of guidance and encouragement via email as you move through the work, along with space to ask questions whenever you need clarity or reassurance. It’s thoughtfully designed so you feel supported and steady throughout the experience.
How is this different from your Six-Month Programme?
"The Base Notes is the foundation... it's about recognising your strengths, quieting the doubt and seeing your value clearly. It's self-paced, it's yours to keep, and it stands completely on its own. The Six-Month Programme is the strategic layer... positioning, pricing, audience, client attraction and sustainable growth, built around a structured timeline with live support and community. Many people start with The Base Notes and find it gives them everything they need. Some choose to go further and continue onto the The Six-Month Programme.