Transform from "creative trying to do business" to "confident creative business owner"
we begin october 27th | SIGN UPS CLOSE 26th at 6pm
community & direct access to Philippa | One-month experience
THE BASE NOTES
experience
philippa craddock
i fully see you if you:
You know you're creative. But do you feel legitimate as a business owner?
Feel like you're fire-fighting your way through business rather than building it
Wonder if your business is "too small" to count as a real business
Brush off compliments about your work because you can't quite believe them yourself
Work incredibly hard but feel underpaid (and aren't sure how to change that)
Assume what comes naturally to you can't be that valuable because it feels too easy
Question whether your creative approach can ever be a business strength
Here's what I know about you:
You already have everything you need to succeed. You just need to see it clearly and build from there.
"It's like a knowledgeable friend teasing things out of you to make you realise you've got this."
Carolyn Dauncey
health & wellbeing coach
"I found the whole thing so encouraging, supportive and full of practical help and advice."
TINA WORBOYS
LANDSCAPE & GARDEN DESIGN
"The shift happened very early on. It creates an unexpected, quick and very effective shift."
JUSTINE FEAR
FOUNDER OF EIGHT8 (travel & experience)
THE PROBLEM: You've been building a business that doesn't work for your creative mind.
Pricing feels impossible because you keep thinking "it was easy for me" so how can you charge properly for it?
Traditional business advice starts outside of you... with market research, competitor analysis and one-size-fits-all strategies. When you try to fit your creative mind into generic business models, everything feels forced.
Decision-making feels exhausting because you can't tell the difference between your gut instinct and your anxious thoughts.
Marketing feels like a struggle because when asked "what do you do?" you give a confused answer instead of something clear.
Growth feels stuck because you're not sure how to move forward without it all becoming overwhelming.
Some days you may feel like a confident creative entrepreneur. Other days you feel like a designer forced to deal with business. Most days? You're somewhere in between... and that's exactly why the foundation work in The Base Notes matters.
SIMONE | Illustration & Branding Studio
Almost at the point of giving up entirely, feeling muddled about her direction. Within weeks: clear vision, excited about her future and a positive ripple effect through her whole family.
Six Creative Entrepreneurs, Six Different Transformations
You'll probably see yourself in at least one of these stories. Maybe in all of them, depending on the day.
HEAR SIMONE'S STORY
JUSTINE | Empowering Women in Midlife
Felt disconnected from her business and like an imposter. The shift: understood her unique strength in bringing experiences to life, realigned her entire business, family creating new lifestyle.
HEAR JUSTINE'S STORY
JULIETTE | Photographic Artist
Professional course-goer who never finished courses because they didn't speak to her as a creative. The Base Notes was the first she completed: now sees multiple valuable offerings and is making opportunities happen.
HEAR JULIETTE'S STORY
CASSIE | Writer & Creative Mentor
Constantly seeking external validation before making any moves, drastically undercharging. Cassie then shifted from employee to CEO mindset: now gives herself permission and prices with complete confidence.
HEAR CASSIE'S STORY
LIVA | Retreat Host
Had a relatable "schizophrenic approach" with business on one hand, creativity on the other. Felt deeply insecure. The shift came quickly: now completely confident, working 2 days a week, everything is one fluid process.
HEAR LIVA'S STORY
KATE | Corporate to Creative
Spent years hiding her creativity in corporate roles, didn't think of herself as creative. The revelation: gave herself permission to be creative, now building her business around who she actually is instead of who she thinks she should be.
HEAR KATE'S STORY
Hear from the Community
"I've gone from feeling like I need external validation and qualifications to being able to give them to myself. I know I can give myself the permission that I need."
cassie's Story
Cassie was looking for external validation before making any business moves and was undercharging because she didn't truly believe in her own worth. Through The Base Notes, she shifted from an employee mindset to a CEO mindset, from seeking permission to giving it to herself and now prices with confidence without second-guessing. Hear Cassie's story in the video below...
CASSIE WILKINS
WRITER & CREATIVE MENTOR
SEE ALL SIX transformational STORIES
I understand, but this isn't about tactics or templates. It's about the foundation that makes everything else finally click.
Maybe you're worried this is just another course you won't finish. Or that you're investing time and money when you should just 'get on with it'...
This isn't about forcing you towards multiple six figures or teaching you to become someone else. It's about having a knowledgeable guide tease out what's already there... helping you see what you've been brushing off and undervaluing.
Once you have that foundation, everything else becomes possible. Pricing with confidence. Marketing that feels natural. Building your business in whichever direction works for you—not following someone else's forced path.
And... it's quick, it builds gradually and you're not figuring this out alone.
The Base Notes Experience is different
IT'S QUICK
Most people start noticing shifts within the first couple of weeks... maybe it's the imposter syndrome getting quieter, or suddenly seeing your strengths clearly for the first time.
"Not long at all! Days, probably."
"It came very quickly. After the first Base Note. BOOM!"
CASSIE WILKINS
LIVA RJ
IT BUILDS
The work is designed to build naturally, with each Base Note preparing you for the next. You'll find yourself coming back to certain foundations as you progress, seeing them differently each time as you let the layers settle.
"Each time I return to it, I realise I'm moving forward in my business."
CHARLOTTE ELLIS
YOU'RE SUPPORTED
You're not alone in figuring it out. I'm there throughout the month, and the community connection means you're walking alongside other creative entrepreneurs who actually get it.
"You absolutely get your students. You absolutely understand them... that's something rare."
JULIETTE SCOTT
"For me, it's the confidence and belief in myself as a business owner and as a creative business owner. I'd never seen the two go together and that felt like coming home—it felt like this was the gift I'd been looking for."
KATE's Story
Kate came from a corporate background and saw "business" as a dirty word... something hard and disconnected from who she was. She'd worked with expensive coaches who never recognised her values or strengths, leaving her dragging herself through her work and feeling like an imposter.
Through The Base Notes, she discovered her creative strength in creating safe, nurturing spaces and went from dragging herself to driving herself forwards, now connected to who she is deep down with a clear 10x vision.
KATE BOYD-WILLIAMS
FOUNDER OF THE COACHING MOTHERHOOD
SEE ALL SIX transformational STORIES
When you need guidance or want to talk something through. You're not left to figure this out alone - I'm there to support you throughout the entire month.
3
Direct access
to me
Where we solve real problems together. Get personalised guidance and see how other creative entrepreneurs apply the foundations to their unique situations.
4
Live Q&A sessions
Bonus deep-dives that answer the most common questions and challenges. This growing resource library ensures you have support for whatever comes up.
5
The Plus
Notes
HERE'S WHAT YOU GET: THE COMPLETE EXPERIENCE
The Base Notes is a comprehensive month-long experience that includes:
A comprehensive and accessible method across 9 foundations that creates a fundamental shift in how you see yourself as a business owner, so you finally understand your strengths and know exactly how to build around them with confidence.
1
The Complete
Base Notes Experience
With other creative business owners who understand your struggles and celebrate your wins. Previous participants consistently say this community connection was life-changing.
2
One month in
a live community
"It didn't just move the needle. It literally took me to a completely different dimension in my business. It was like having a jigsaw puzzle and suddenly being able to find that missing piece and put it in place."
JUstine's Story
Justine is in the early stages of her business after leaving corporate life and despite having an idea people loved, she felt disconnected and wondered if she was being an imposter. During the ninth module of The Base Notes, she had a light bulb moment so powerful she literally stood up and walked out of the room!
She suddenly understood her strength in bringing experiences to life. She realigned her entire website and offerings and the transformation was so profound that her family is now creating a new lifestyle around her business, and plans to expand into Europe.
JUSTINE FEAR
FOUNDER OF EIGHT8 (travel & experiencE)
SEE ALL SIX transformational STORIES
What becomes possible after The Base Notes:
Pricing conversations feel grounded in your actual value, not what you hope someone will pay.
Making decisions gets faster because you trust yourself to know what's right for your business.
Marketing becomes easier because you're clear on what makes you different.
You stop separating your creativity from your business, they become one fluid thing.
I only run The Base Notes Experience twice a year... because this level of personal attention and community support requires my full focus.
I know you're busy. The Base Notes is designed to fit around your life, not take it over.
Most people notice the imposter syndrome starting to quiet down within the first couple of weeks. The work builds naturally... each Base Note prepares you for the next and you're not figuring it out alone.
I'm there throughout the month, and you'll be walking alongside other creative entrepreneurs who really do get it.
This only happens twice a year and the next one begins on October 27th
IMPORTANT: What The Base Notes Is (And Isn't)
The Base Notes is foundation work. It gives you the identity shift and confidence that makes everything else possible. But it doesn't include business tactics or strategy.
HERE'S WHY THAT MATTERS: without this foundation, every business strategy feels forced. You're constantly second-guessing, comparing yourself, wondering if you're doing it "right."
With this foundation? Business strategies feel natural because you're building from who you actually are, not trying to fit someone else's model. This creates a natural method that works in synergy with you, not against you.
WHAT TRANSFORMS: How you see yourself as a business owner, your understanding of your strengths, your decision-making confidence
WHAT BECOMES POSSIBLE: Pricing without second-guessing, marketing that feels authentic, building something sustainable
"It's honestly the first course that has excited me and I've been eager to finish. I've been a professional course-goer... I have quite a few that I haven't finished. The beauty of the presentation absolutely got me straight away, which I've never had before."
JULIETTE's Story
Juliette is a photographic artist who had separated her creativity from business, seeing art as a luxury the world could do without. Despite trying multiple courses, she never finished them because they didn't speak to her as a creative.
The Base Notes was the first course she completed... now she sees three to five valuable things she can offer, feels full of enthusiasm and has the confidence to make opportunities happen rather than wait for them.
JULIETTE SCOTT
PHOTOGRAPHIC ARTIST
SEE ALL SIX transformational STORIES
- Has a creative business (whether newly started or running for over a decade) but questions your legitimacy as a business owner
- Is tired of generic business advice that doesn't fit your creative approach
- Want to build something authentic rather than copying someone else's model (which always ends up feeling forced and unsustainable)
- Is ready to stop undervaluing your work and start owning your expertise
- Craves community with other creative business owners who "get it"
Who this is for...
Perfect if you're a creative entrepreneur who:
Industries we've worked with: Floral design, interior design, photography, coaching, consulting, art, fashion, jewellery, homeware, garden design, wellness, writing, event planning, soft furnishing, retreat hosting... and many more.
Payment Options
Get started building this essential foundation for as little as:
Secure your foundation work with a one-time payment of:
£297
£57
we begin october 27th | SIGN UPS CLOSE 26th at 6pm
This one-month experience includes lifetime access to all materials, so you can return to them as your business evolves. Previous participants consistently tell us they come back to certain Base Notes whenever they need grounding or are facing a new decision.
"If anyone was hesitant about joining The Base Notes, I'd say don't hesitate. It's taken me from being muddled and not quite knowing what direction I want to go in to being so much clearer and so much more confident."
Simone's Story
Simone is the founder of Ellie & Liv, an illustration and branding studio. She was almost at the point of giving up entirely... feeling muddled about her direction, who she was aiming at and how to move forwards.
Within a couple of weeks of starting The Base Notes, everything shifted for her. She went from paralysis to clarity, with a vision for where she's taking her business and excitement that's created a positive ripple effect through her whole family.
SIMONE CARR
FOUNDER OF ELLIE & LIV, ILLUSTRATION & BRAND DESIGN STUDIO
SEE ALL SIX transformational STORIES
About Philippa
I built a seven-figure floral design business working with the Royal Family, Chanel, and Dior... not because I was the most technically skilled designer, but because I recognised and leveraged my specific strengths.
What set my business apart was my ability to deeply understand clients, create calm under pressure, and translate complex visions into reality.
Today, I use this same approach to help creative entrepreneurs discover and build around their exceptional strengths. I've guided hundreds of creative business owners to transform how they see themselves in business.
Success comes more easily when you build around what already comes naturally to you.
So Here It Is...
You already have everything you need to build an exceptional business. You don't need to become someone different—you need to become clear about who you already are and what you already offer.
The Base Notes Experience shows you how.
Sign ups close Sunday October 26th at 6pm | We begin Monday October 27th
"I felt insecure and now I feel completely confident. That confidence is also seeping through all areas of my life. How many business courses, coaches have I hired, how many masterminds... I've never been to the end because after a while they just don't speak to me anymore. But with you, it just connected the dots."
LIVA's Story
Liva runs retreats in France but was seriously considering giving up and returning to employment because she felt completely illegitimate... she had business on one side and creativity on the other, and couldn't manage to bring both together.
She'd tried countless courses and masterminds but never finished because they didn't speak to her as a creative. In just two weeks of The Base Notes, she went from insecure to completely confident, finally integrating her creative and business identities. The confidence now seeps through all areas of her life.
LIVA RJ
FOUNDER OF SoulXplorerS
WELL-BEING RetreatS
SEE ALL SIX transformational STORIES
A Note from Me
If you're still here reading, I'm guessing part of you knows you need this foundation work... but maybe another part is wondering if it will actually make a a difference.
I understand. You've probably tried courses before. You've read business advice that didn't quite fit. You've wondered if you're just not "business-minded" enough to make this work.
But here's what I know after working with hundreds of creative entrepreneurs: you don't need to become more business-minded. You need to build your business around the way your creative mind already works.
That's what happens in The Base Notes. Not tactics you'll struggle to implement. Not strategies that feel forced. Just the foundation that makes everything else finally make sense.
And you won't be doing it alone. You'll have me throughout the month, a community of people who actually understand what it's like to run a creative business and the space to finally see what you've been brushing off and undervaluing.
If you're feeling that pull - that sense of "I need to do this for my business" - trust it. That's exactly when this work becomes most powerful.
I'd love to have you in the next cohort of The Base Notes. I want to see the shift happen for you, support you through it, and watch you build something that finally feels like yours.
Sign ups close Sunday October 26th at 6pm, and we begin October 27th.
I very much hope to see you there.
Philippa x
How long will it take me to see results?
Most people notice shifts within the first couple of weeks... maybe the imposter syndrome getting quieter, or suddenly seeing their strengths clearly. The deeper transformation happens over 30-60 days as you integrate the work. And because you have lifetime access, you can return to it whenever you need it.
Is this for beginners or more established creative businesses?
Both. Whether you started last month or ten years ago, if you're questioning your legitimacy as a business owner or struggling to see your value clearly, this is for you. The foundation work is universal... it's about recognising what's already there, regardless of where you are in your business journey.
I hear this constantly, which is why the experience is designed to fit around your life, not take it over. The 9 Base Notes are structured to build on each other naturally, the community keeps you moving forward, and most people start seeing shifts within days or weeks... which makes you actually want to continue.
I've tried courses before and haven't finished them. How is this different?
The Base Notes focuses on who you are before what you do. While most business courses start with tactics and strategy, this is foundation work... helping you recognise your strengths and build from there. Plus, you get direct access to me throughout the month, a community of creative entrepreneurs, and live Q&As where real questions get real answers.
How is this different from other business courses or programmes?
Frequently Asked Questions
What if I have questions while going through the handbook?
You'll have direct access to me throughout the entire month through our community space. Plus, the live Q&As mean you can ask questions and get personalised guidance. You're not figuring this out alone... that's the whole point of making it an experience rather than just content.
Is The Base Notes a physical product or digital?
It's a digital experience you can access immediately. You'll get the 9 Base Notes handbook, bonus audio deep-dives, Plus Notes as they're added, and access to the community and live Q&As. Many participants print the handbook to annotate it (one even called it "my bible"), but everything is designed to work digitally too.