There’s an invisible line that many creative entrepreneurs struggle to cross… from seeing yourself as a creative person who happens to sell their offerings, to stepping fully into being a creative business owner. It sounds like a small difference, but it changes absolutely everything about how you operate. This final episode of our summer series is about making that shift and owning your identity as a professional creative business owner.

We think perfectionism makes our work better, but it’s actually costing us clients, opportunities and genuine connections with our audience. While you’re perfecting, your ideal clients are working with someone else – someone who showed up, shared their work, and made the connection. Here’s why “good enough, shared” always beats “perfect, hidden.”

“It feels too easy to charge properly for.” “Anyone could do that.” “It’s no big deal.” I hear these phrases constantly from creative entrepreneurs who are unknowingly dismissing their most valuable business assets. What feels effortless to you is often exactly what clients will pay premium prices for. In this episode, I’ll show you how to spot your undervalued strengths and turn them into your most profitable offerings.

“I’m not a real business owner yet.” “I’m just starting out.” “I don’t have enough experience.” I hear these phrases constantly from creative entrepreneurs – even ones who’ve been successfully running businesses for years. This single limiting belief is costing you money, opportunities, and confidence, but the good news is it’s completely fixable. As we reach our 100th podcast episode, here’s the mindset shift that changes everything about how you see yourself and your work.

That email you’ve been staring at for twenty minutes, trying to sound “professional” but ending up sounding like a robot? I’ve been there. For years, I thought being professional meant hiding my personality behind formal language and corporate-speak. Then I met Elisa, a Sardinian event planner who was completely herself in every interaction… warm, direct, enthusiastic, while running a hugely successful international business. She taught me that authenticity doesn’t make you less professional; it makes you more effective. Here’s how to find the balance between being genuinely yourself and being professional, and why your real voice is your greatest business asset.