ONLINE JOURNAL FOR CREATIVE BUSINESS OWNERS
STRATEGY, VALUE & GROWTH INSIGHTS
A Curated Journal Specifically for
Fresh, practical insights - created for creative entrepreneurs - to help you recognise your worth, price your expertise, and build a small but remarkable business doing what you naturally do best.
Owners
Creative
Business
Five practical strategies to help you build a thriving business without compromising your creativity.
Discover why your natural expertise (what you do best) most likely deserves your highest prices.
Ready for real change? Learn to reshape your work around what matters most to you.
Twenty-six people visited my website from Pinterest last month. After watching webinars promising millions of views if you post 10-30 times daily, I’m calling it out: that advice is complete rubbish. Here’s what’s actually working – three strategic pins per week getting results 10x industry average. Small, intentional beats big and flashy every time. If you’re exhausted by hustle culture and “more is more” marketing advice, this is for you!
Last week, I had dinner with a brand strategist named Sarah who was completely deflated. She’d just lost a potential client to someone charging half her rates. But here’s the fascinating part: that client had spent twenty minutes explaining why Sarah’s approach felt so different, so thoughtful, and exactly what they needed. They praised her […]
The combined creative economies of Western Europe, US, Australia, New Zealand and Canada are now valued at over $1 trillion – driven primarily by solo entrepreneurs and small teams.
So why do creative entrepreneurs still struggle? The creative economy has never been stronger… and you’re more ready than you think.
One month into my Pinterest experiment and I’ve discovered that everything I’d heard about Pinterest was wrong. Everyone says post daily (some say 30 times a day!). But three strategic pins per week actually works better than seven rushed ones. The results? 11,000 impressions in month one and people clicking through to my website. Sometimes the sustainable approach beats the overwhelming one.
An Instagram post about spending eight weeks in Greece with my family generated over 165,000 views and revealed something profound… creative entrepreneurs yearning for freedom but unsure how to get there. This week, I’m answering the five questions myself and showing you exactly what your answers reveal about building the business and life you actually want.
That time my design work was viewed by billions and I ended up on the cover of newspapers!
REAL-LIFE EXAMPLES
PLANNING
My Daily Routine (And What I'm About to Change!)
BUSINESS
Eight ways I've transformed my business
BUSINESS
10 business tools and platforms I can't live without
STRATEGY
the best small creative business strategies for 2025