ONLINE JOURNAL FOR CREATIVE BUSINESS OWNERS
STRATEGY, VALUE & GROWTH INSIGHTS
A Curated Journal Specifically for
Fresh, practical insights - created for creative entrepreneurs - to help you recognise your worth, price your expertise, and build a small but remarkable business doing what you naturally do best.
Owners
Creative
Business
Five practical strategies to help you build a thriving business without compromising your creativity.
Discover why your natural expertise (what you do best) most likely deserves your highest prices.
Ready for real change? Learn to reshape your work around what matters most to you.
After months of development and hundreds of conversations with creative entrepreneurs, I’m revealing the complete framework that transforms struggling creative businesses into thriving ones. This is all about recognising what you already do naturally and building your entire business around those exceptional strengths. Here’s the pattern I’ve identified across every successful creative business, and how you can apply it to yours.
Many creative entrepreneurs operate with an invisible wall between their “creative work” and “business tasks.” We switch hats, separate our schedules, and sometimes even resent when business pulls us away from creating. But what if this division is actually limiting both sides of your work? I’ve identified a pattern: those that thrive don’t just balance creativity and business—they integrate them. Here’s what happens when you stop seeing these forces as opposing and instead allow them to enhance each other.
Sunday evening, I watched an interview that completely shifted my perspective on something I’ve felt for years but couldn’t quite articulate. Sir Jony Ive, the legendary designer behind Apple’s most iconic products, spoke about an element that transcends aesthetics and functionality – the spiritual dimension of care in design. It’s a revelation that applies directly to creative businesses: what if the invisible care we pour into our work becomes our greatest differentiator in a noisy marketplace? We are focussing on intention, meaning, and the human connection created when someone encounters work made with genuine care. Here’s why this principle might be the most powerful business strategy most creative entrepreneurs overlook.
Have you ever caught yourself downplaying your ambitions for your creative business? Perhaps you’ve hesitated to share your bigger dreams or even allowed yourself to fully imagine them. You’re very much not alone. Many creative entrepreneurs start with modest goals—enough work to pay the bills, flexibility for family life, or simply doing what they love. But when you align your business with your exceptional strengths, something remarkable happens: your ambition naturally expands. This is about giving yourself permission to recognise what might genuinely be possible when you build from what you naturally do best.
“I love thinking about my work all the time. It doesn’t feel like an imposition—it feels like the privilege of doing something I’m obsessed with.” When my friend said this to me during dinner recently, it struck a chord. We’re constantly receiving subtle messages that our dedication to our creative businesses is somehow unhealthy, that our ambition should be modest rather than magnificent. But what if that passion—that healthy obsession—is exactly what creates exceptional work? Here’s why embracing your natural enthusiasm might be the most powerful business decision you can make, and how to stop unconsciously limiting your potential.
I’ve been noticing something interesting happening in design right now – while AI rushes forward, there’s this equally powerful pull back towards handcrafted work and connection. But, rather than feeling pressured to chase every trend (who has the time?), I’m sharing which ones actually matter for small creative businesses, and how they might complement what you already do brilliantly. These insights from leading design studios reveal opportunities that play to your natural strengths rather than working against them – and isn’t that the kind of trend worth paying attention to?
That time my design work was viewed by billions and I ended up on the cover of newspapers!
REAL-LIFE EXAMPLES
PLANNING
My Daily Routine (And What I'm About to Change!)
BUSINESS
Eight ways I've transformed my business
BUSINESS
10 business tools and platforms I can't live without
STRATEGY
the best small creative business strategies for 2025