ONLINE JOURNAL FOR CREATIVE BUSINESS OWNERS
STRATEGY, VALUE & GROWTH INSIGHTS
A Curated Journal Specifically for
Fresh, practical insights - created for creative entrepreneurs - to help you recognise your worth, price your expertise, and build a small but remarkable business doing what you naturally do best.
Owners
Creative
Business
Five practical strategies to help you build a thriving business without compromising your creativity.
Discover why your natural expertise (what you do best) most likely deserves your highest prices.
Ready for real change? Learn to reshape your work around what matters most to you.
Let’s talk about newsletters. Specifically, what makes a really good one for your business. And more importantly, why so many of them don’t work. Because I think there’s something happening right now that is so relevant for creative businesses. The Newsletters I Love I spend a fair amount of time reading other people’s newsletters, and […]
I want to tell you about the time renowned chef Marco Pierre White told me my flowers were terrible. Actually, he didn’t say that, he said they were “shit”. And why it was one of the best pieces of business advice I’ve ever received. Because there’s something really important about understanding your own processes and […]
I’ve been having some really interesting conversations about AI lately, and I think we need to talk about this. Because some of us are using it brilliantly and it’s genuinely helping our businesses. Some are curious but haven’t quite figured out where to start. And some have tried it and found it more confusing than […]
This weekend, we did one of those spontaneous, massive spring cleans. You know the type… where you start with one drawer and somehow end up with the entire upstairs of the house spread out everywhere? It’s brilliant when you’re done. Everything tidy and clear and you can actually breathe. But while you’re in the middle […]
I’ve just come back from Scotland, and I’ve been thinking about something that happened while I was there. Something about mountains and snowdrops, and what it means to really see things. And how that ability… to notice both the enormous and the tiny, is one of the most extraordinary skills we have as creatives. Today’s […]
…But Thinking Bigger Feels Better There’s this thing that happens when you’ve been running a creative business for a while. You settle into what feels manageable. Reasonable goals. Steady growth. Playing it safe. But what if playing small isn’t actually protecting you from overwhelm? What if thinking bigger… in a way that’s deeply aligned with […]
That time my design work was viewed by billions and I ended up on the cover of newspapers!
REAL-LIFE EXAMPLES
PLANNING
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BUSINESS
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STRATEGY
the best small creative business strategies for 2025