I’ve never actually liked the name Passion to Profit. But when I started over two years ago, it was good enough to get going. The most important thing was to start, not to wait for perfection. And I’m so glad I did – 118 episodes later, look where we are.
Now it’s time to evolve. The work has always been about building businesses from your natural strengths, not turning passion into profit. I just didn’t have the right name for it at the beginning. Discover the new name!

Somewhere along the way, ambition became associated with things that don’t resonate with creative entrepreneurs… hustle culture, sacrificing everything for growth, becoming someone you’re not. So when people talk about scaling or being ambitious, many of us instinctively recoil. Not because we don’t want success, but because we don’t want the version of success being sold to us. Here’s what ambition actually looks like for creative businesses: having a sense of purpose, doing work you’re proud of, and being fairly rewarded for it. You don’t have to choose between them. You get to have all three.

This week’s episode is deeply personal. I’m sharing why last week’s episode about expensive hobbies was difficult for me to create, and why this work matters so much to me. Growing up, I learnt that financial independence is about having choices, safety and the ability to leave situations that harm you. This shaped everything about how I work and why I’m so insistent about building businesses that are both financially viable and genuinely aligned. You deserve both. And it’s entirely possible to create it.

“My husband has called what I do the most expensive hobby.” That comment from our recent live session, followed by “LOL,” broke my heart a little bit. Because behind that casual laugh is something so many creative business owners are sitting with… this uncomfortable question of whether what they’re building is actually viable. In this episode, I walk through the very specific difference between an expensive hobby and a viable business and share a straightforward method to help you move from one to the other.

What if the reason your business feels stuck has nothing to do with strategy, and everything to do with one question you keep asking yourself? I want to tell you about Kate. She runs a team, and like many creative business owners, she’d been doing everything conventional business advice tells you to do. She had […]