ONLINE JOURNAL FOR CREATIVE BUSINESS OWNERS
STRATEGY, VALUE & GROWTH INSIGHTS
A Curated Journal Specifically for
Fresh, practical insights - created for creative entrepreneurs - to help you recognise your worth, price your expertise, and build a small but remarkable business doing what you naturally do best.
Owners
Creative
Business
Five practical strategies to help you build a thriving business without compromising your creativity.
Discover why your natural expertise (what you do best) most likely deserves your highest prices.
Ready for real change? Learn to reshape your work around what matters most to you.
“This all makes sense, but how do I actually make this shift?” Simone went from paralysis to clarity in two weeks. Justine’s transformation was so profound she had to walk out of the room to process it – now her family is planning European expansion around her business. Cassie went from seeking external validation to pricing with complete confidence. The difference? Foundational identity work that makes everything else feel natural.
Simone Carr was almost at the point of giving up. Within two weeks of starting The Base Notes, she went from paralysis to clarity, from confusion to confidence. Justine Fear felt like an imposter until the ninth foundation shifted something so profoundly she had to walk out of the room to process it. Now her family is planning European expansion around her business. Cassie Wilkins went from constantly seeking external validation to pricing with complete confidence. The difference? They did the foundational identity work that makes everything else feel natural.
“The biggest shift has been in how I’m showing up. And that’s delivered real results in my business, both in terms of business growth and financially.”
Vicky Hagan, founder of Hattie&Vic, was watching what everyone else was doing, feeling that familiar fear about whether to play it safe or trust her instincts. Then she gave herself permission to show up as herself and build her business around what she does brilliantly. Her Instagram engagement lifted. Her organic growth accelerated. She launched her website and her own denim line. But what strikes me most is the clarity in how she talks about her work now… and how that clarity became the foundation for everything else.
As we approach the final months of the year, you might be feeling that familiar pressure to “finish strong” – maybe launch something new, add another service, completely reinvent what you’re doing. But what if the most straightforward way to additional revenue is already sitting right there in your existing work and relationships? Why Most […]
Twenty-six people visited my website from Pinterest last month. After watching webinars promising millions of views if you post 10-30 times daily, I’m calling it out: that advice is complete rubbish. Here’s what’s actually working – three strategic pins per week getting results 10x industry average. Small, intentional beats big and flashy every time. If you’re exhausted by hustle culture and “more is more” marketing advice, this is for you!
Last week, I had dinner with a brand strategist named Sarah who was completely deflated. She’d just lost a potential client to someone charging half her rates. But here’s the fascinating part: that client had spent twenty minutes explaining why Sarah’s approach felt so different, so thoughtful, and exactly what they needed. They praised her […]
That time my design work was viewed by billions and I ended up on the cover of newspapers!
REAL-LIFE EXAMPLES
PLANNING
My Daily Routine (And What I'm About to Change!)
BUSINESS
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BUSINESS
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STRATEGY
the best small creative business strategies for 2025