This is about a small, quite specific thing that makes an enormous difference to how much help you actually get. And it’s all in the way you ask. Picture the situation. You feel a bit stuck on something in your business, so you do the sensible, sane thing, you ask someone. A friend, a peer, […]

This is about the single most powerful way a creative business grows. And it’s not the thing you’ll hear almost anywhere else, which is rather the point. It isn’t posting more. It isn’t being everywhere, all the time. It isn’t finally cracking the algorithm. It’s something much quieter, and something, I think, you’re already rather […]

This is about something I hear from creatives more than almost anything else, and yet it’s the thing we talk about least. How lonely it can be to run a creative business. It’s a particular kind of loneliness, and I think that’s why it’s so rarely named. Because on the surface, you might not look […]

This is about the peculiar problem of having too many good ideas. Not too few. Too many. And why letting some of them stay exactly as they are, ideas, or hobbies, rather than folding every single one into the business, might be one of the most quietly confident things you can do. Because if you’re […]

This is the sixth episode of the Summer Series. It’s about a quiet fear I see in almost every creative I work with. The worry that we’ve already said our thing too many times, that everyone must be tired of hearing it, and that we ought to come up with something new. And why that […]