This one is about a quiet blind spot almost every creative I work with has. The most valuable part of your work is so often the very part you’ve stopped noticing, because it comes so easily to you that you’ve quietly decided it can’t be worth much. It’s about why that happens, and what shifts […]

This one is about a gap I see in almost every creative I work with. The gap between how alive and compelling you are when you talk about your work in person, and how little of that survives by the time it reaches your website, your Instagram, or your emails. It’s about why that happens, […]

I read something recently that I keep turning over. It was in a book, right at the start, where the author mentioned an interview she’d given. She’d been asked what advice she would offer to anyone hoping to write a book of their own. Her answer was simple. Write the book that you would want […]

There’s a feeling I hear about in almost every conversation I have with established creatives. You’ve built something real. You’re good at what you do, and you’ve worked hard to get here. And yet somewhere along the way it’s started to feel heavier than it should… busier, more complicated, harder to think in. The strangest […]

There is so much about running a creative business that you simply cannot control. Whether a particular client says yes. The state of the economy. What someone makes of your work once it has left your hands. We spend so much of our energy there, in the part we can’t touch… when the one thing […]