Time and headspace When Rosy, founder of the interior design practice Studio Sturt, told me what a typical week looks like for her, she said something I knew straight away deserved its own episode. The procurement side of her business takes up the most time, but the marketing and social media take up the most […]

By Tuesday evening I still hadn’t settled on what this week’s episode was going to be about. Monday and Tuesday had both filled up with projects, I’d been pulled in several directions, and I normally have it recorded by then. So I did something a little different, and went onto Instagram and asked what you’d […]

It’s usually late when it happens. The proposal is written, the descriptions are as good as you can get them, you’ve gone back and adjusted the wording on the second page twice, and everything is there except one thing. The number. And you sit for a minute with the cursor at the bottom of the […]

Somebody gets in touch, and somewhere in the message they mention, quite pleasantly, that they’re getting three quotes. There’s a particular drop in your stomach at that. It’s the same drop that arrives the moment you start taking your own value seriously. You begin to see everything that sits inside your price beyond the finished […]

There’s a sentence I’ve heard so many times, from so many brilliant creative business owners, that I could probably say it along with them. “But I can’t charge more for that. It comes easily to me.” Last week I wrote about the four layers of what your clients are actually paying for, and what happens […]