philippa craddock

THAT TIME MY DESIGN WORK

WAS VIEWED BY BILLIONS

Your biggest achievement might not be the goal you're chasing - it might be what that goal teaches you about yourself.

"Dream big enough, and stay true enough - anything is possible."

"Omg, I can't believe this exists. It's my favorite purchase ever already!"

DESIGN

for life

This is your main shop page and we've populated it with a number of different kinds of grids so you can find the one that works best for your brand.

PERSONAL EXAMPLE

AND I ENDED UP ON THE COVER OF INTERNATIONAL NEWSPAPERS!

You know those moments when you look back and think "did that really happen?" Well, creating the flowers for Prince Harry and Meghan Markle's wedding in 2018 was definitely one of those moments. But the real story isn't about prestigious clients or the media attention - it's about what's possible when you dare to dream big and stay true to your natural way of working.


I started my flower business at my kitchen table, with absolutely no formal training or industry connections. Just a clear vision and (what seemed to others) some pretty unrealistic goals. Pretty much everyone questioned what I was doing, and most didn't take me seriously at all.

The journey wasn't easy - far from it. There were some really tough years, including a particularly challenging time when I brought in someone senior who wasn't right for the business and found myself with far too many different offerings. But everything changed when I finally focused on what I was naturally good at and really took time to understand my clients deeply.


That deep understanding of clients became particularly important when working with Harry and Meghan. Instead of following industry norms or others' visions, I focused on really understanding what they wanted and needed. It's exactly what I now teach in my programmes - the power of understanding both what you are naturally good (your natural expertise) and your clients' true needs.

Sometimes the biggest dreams start in the smallest places - mine started at my kitchen table with nothing but determination and a vision.


Success isn't about getting everything right - it's about learning from what goes wrong and staying true to what you do best.

Understanding what makes you unique is powerful. But understanding what your clients truly need? That's transformative

The actual experience of creating the wedding flowers was incredible - I loved every minute of the design work and even the top-secret planning stages. But here's something interesting: when the media attention hit (we're talking waking up the next morning with your name as the leading story on apple news and over a thousand enquiries a day for weeks at a time ... it was nuts!), I realised quite quickly that this really wasn't the part I enjoyed. It reinforced something I always tell my clients now - success doesn't have to look like what others expect.


What happened next was unexpected but feels perfectly right looking back. After the wedding, we had florists from all over the world wanting to learn more. We opened a flower school in response, and during one course, something fascinating happened. The students started asking more questions about business than flowers. We ended up completely changing the next day's schedule from design work to business discussion.



Just because you can do something doesn't mean you should. Real success is finding what energises you, not what impresses others


That moment was a catalyst. More and more florists started reaching out for business advice rather than flower design tips, and creative business owners across a myriad of niches followed soon after. It led me to where I am now - stepping away from flowers completely to focus on helping other creative business owners build sustainable, profitable businesses they love.

Sometimes your greatest gift isn't what you think it is. Mine wasn't flower design - it was understanding how to build a business around natural talent.

The most beautiful pivots in business happen when you follow what truly lights you up, even if it means leaving behind what you're known for.

If you'd told me when I was starting at my kitchen table that my path would lead through a royal wedding and then into business coaching, I wouldn't have believed you. But that's the beauty of following what you're naturally good at and what genuinely energises you - it can lead to places you never imagined.

Your biggest achievement might not be the goal you're chasing - it might be what that goal teaches you about yourself.


"The best changes won't be about reinventing your business - they'll be about making what you already do well even better."

  1. Those "unrealistic" dreams? They might not be so unrealistic after all

  2. Industry norms are just suggestions - your unique approach is almost always what's needed instead

  3. Taking the time to understand what you're naturally good at (and what you're not) is so important

  4. Really getting to know your clients makes all the difference (it means everything in business)

  5. Sometimes reaching your biggest goal shows you an even better direction (which you might never have imagined before)

  6. It's never too late to pivot when you discover what truly lights you up


I started with no formal training, no connections, and a lot of skeptics. What made the difference was focusing on what I was good at (and not becoming overwhelmed by what I was not so good at) and really understanding what my clients needed. Whether you're dreaming of working with high-profile clients or creating something completely different, the principles are the same.

And if you do reach that big goal? Stay open to where it might lead. Sometimes, like me, you might find your greatest joy isn't in the achievement itself, but in what it teaches you about your true calling.





Here's what I want you to take from this story:

The real magic isn't in ending up on newspaper covers - it's in building a business that feels natural and energising, whether that's exactly what you imagined or something wonderfully unexpected.

Business Strategy

10 BEST BUSINESS TOOLS: When Your Tech Stack Actually Makes Things Easier (Instead of More Complicated) 

Business Strategy

EIGHT WAYS I'VE TRANSFORMED MY BUSINESS: Reshaping Business Through Intentional Choices

Digital Marketing

HOW I ACTUALLY MANAGE INSTAGRAM FOR MY BUSINESS : Making Social Media Work Without The Overwhelm

NEXT IN THE JOURNAL

Quick Read

SETTING PRICES THAT FEEL RIGHT: Moving Beyond The "What Should I Charge?" Question

Business Strategy

PRACTICAL APPROACHES THAT WORK: The Best Small Creative Business Strategies For 2025

Shall We Begin?

COMING SOON: An introductory and quick to implement guide, helping you to recognise the value in what you do best. Perfect when you'd love to improve your pricing but you're not sure where to begin.

JOIN WAITLIST