Our approach is unique because we focus on what naturally works best in your business, rather than asking you to make dramatic changes or do more. Rather than adding pressure or pushing for quick fixes, I help you identify where you create the most value with ease, and build a sustainable business around these natural strengths. Our methodology combines my own creative business experience (including work with prestigious brands like Dior, Vogue, and the British Royal Family), academic research and deep understanding from supporting hundreds of creative business owners. I believe exceptional success isn't about doing more or changing everything – it's about finding natural confidence in exactly what your business needs.
I help creative business owners understand and transform how they view and value their natural expertise, to build successful businesses around what comes naturally to them. Specifically, I help you:
- Recognise and charge properly for what you do best
- Identify what truly deserves your focus
- Make confident decisions about what to take on (and what to gracefully decline)
- Build a business that feels energising rather than exhausting
- Earn more while working less
My approach is built on three key foundations:
- Real Experience: I've created successful creative businesses from the ground up across a variety of niches and business models including product and service, B2B and B2C, in-store and online, and both national and global. I've also worked with many extraordinary brands including Dior, Vogue, and the British Royal Family. All of this has given me a first-hand understanding of what truly works (and what doesn't)
- Personal Understanding: Through working closely with hundreds of creative business owners, I deeply understand their daily challenges, natural patterns, and what creates lasting positive change
- Research Foundation: My approach also combines academic research with real-world experience, showing why focusing on your natural expertise (i.e. what you do best) creates the strongest and most sustainable results.
We work with business owners who provide creative services or products. This includes but isn't limited to:
What unites our clients is their deep care for quality and client experience, combined with a desire for sustainable growth while maintaining their high standards.
- Service-based creatives (like photographers, designers, and consultants)
- Product-based creatives (like artists, makers, and craftspeople)
- Creative consultants and experts
What unites our clients is their deep care for quality and client experience, combined with a desire for sustainable growth while maintaining their high standards.
I understand that life happens and running a business takes significant energy. My approach is specifically designed to work with your day-to-day. Instead of adding pressure, I help you focus on less but with greater impact. My planning systems built within the programmes are intentionally flexible, adapting when life needs more attention. I encourage steady progress rather than dramatic changes, and my programmes include guidance for navigating busy periods while maintaining momentum. You also have lifetime access to each programme, so there is no immediate rush to have everything finished. We are very proud to have one of the highest completion rates amongst our students within the business coaching industry, which is testament to the the dedication of our audience and also from many years' of experience creating programmes that are very carefully and purposefully designed to be easy to work through and to implement.
No, I specifically recommend against dramatic changes. Instead, my approach focuses on thoughtful evolution that feels natural for you and your business.
Research consistently shows that gradual, intentional changes are significantly more likely to create lasting success than dramatic transformations. This is exactly why I help you:
Think of it like gently steering a ship rather than making a sudden turn – you're making intentional choices that create positive momentum while maintaining stability. This careful approach ensures both you and your clients benefit from each improvement, creating natural, sustainable growth in your business.
Research consistently shows that gradual, intentional changes are significantly more likely to create lasting success than dramatic transformations. This is exactly why I help you:
- Gradually refine your focus while honouring existing commitments
- Make considered adjustments that feel aligned with your way of working and what you do best
- Maintain current income streams while developing new directions
- Create sustainable changes that don't put pressure on your finances or relationships
Think of it like gently steering a ship rather than making a sudden turn – you're making intentional choices that create positive momentum while maintaining stability. This careful approach ensures both you and your clients benefit from each improvement, creating natural, sustainable growth in your business.
We offer three main programs to support different stages of your journey:
- The Value Pop - A free and gentle introduction to recognising and valuing what you do best. Perfect for beginning to see your work through fresh eyes and taking first steps to understand the value in your natural abilities.
- The Bright Line - A comprehensive framework for structuring and pricing your expertise. Ideal for creative business owners ready to transform how they package and price their work while maintaining energy and enthusiasm.
- The Colour Lab - A complete six-week transformation programme with live teaching and personal guidance. For creative business owners ready to reshape their entire business around their natural expertise, with full implementation support and community connection.
Our programmes are designed to support established creative business owners at different stages of their journey. Typically, you'll already have a business that's fully trading and serving clients/customers. We work with creative business owners who are:
What matters most isn't your exact business stage or revenue level, but rather your readiness to recognise and value your natural expertise. The ideal time to start is when you're ready to build on what's already working (and to remove what's not working) in your business while making it more energising and profitable.
- Feeling overwhelmed by trying to do everything
- Working harder but not seeing the financial results they deserve
- Ready to grow but unsure how to do it sustainably
- Successful but exhausted from overdelivering
- Looking to evolve their business in a way that feels natural
What matters most isn't your exact business stage or revenue level, but rather your readiness to recognise and value your natural expertise. The ideal time to start is when you're ready to build on what's already working (and to remove what's not working) in your business while making it more energising and profitable.
Each programme offers different levels of support:
- The Value Pop includes carefully designed introductory exercises and steps to help you identify and value your natural expertise. The guide is structured to easily work through independently at your own pace, with clear examples throughout. We're always here if you have any specific questions.
- The Bright Line adds comprehensive frameworks for structuring and pricing your work. Like The Value Pop, it's carefully designed for independent study with clear implementation guidance. You'll have everything you need to work through it at your own pace, and we're here to help if you have questions along the way.
- The Colour Lab provides our highest level of support with live teaching, personal guidance, and community connection over six weeks.
The free guide will take you 20-30mins to read and our programmes are designed to work alongside your existing business commitments and busy life. While specific time commitments vary by programme, we generally recommend:
- Setting aside 2-3 hours initially to work through foundation materials
- Committing to 10 minutes daily for implementation
- Planning for one to two hours focused hour per week for deeper work
- Each programme is not about adding pressure – it's about creating sustainable progress that works for and with your schedule.
When implementing our approach, you can expect to:
However, remember that this is about sustainable transformation rather than quick fixes. Results build naturally as you implement the approach.
While our programmes are carefully designed to support your success, it's important to understand that no specific results can be guaranteed. The outcomes you achieve will be directly related to your dedication, hard work, and commitment to implementing what you learn. Even the most comprehensive programme needs to be matched by your readiness to learn, willingness to change, and consistent action-taking.
Think of it like having a detailed map for a journey - we provide the guidance and direction, but the actual traveling needs to be done by you. Your success will come from engaging fully with the material and being committed to making positive changes in your business.
- Gain clarity about your natural expertise and its true value
- Feel more confident in your pricing and business decisions
- Create more space for your best work to thrive
- Build natural momentum in your business growth
- Experience more energy and enthusiasm for your work
- Earn more while doing less
However, remember that this is about sustainable transformation rather than quick fixes. Results build naturally as you implement the approach.
While our programmes are carefully designed to support your success, it's important to understand that no specific results can be guaranteed. The outcomes you achieve will be directly related to your dedication, hard work, and commitment to implementing what you learn. Even the most comprehensive programme needs to be matched by your readiness to learn, willingness to change, and consistent action-taking.
Think of it like having a detailed map for a journey - we provide the guidance and direction, but the actual traveling needs to be done by you. Your success will come from engaging fully with the material and being committed to making positive changes in your business.
Our programmes are likely right for you if:
The best way to start is often with our free resources (weekly podcast, Thursday newsletters and current free guides and resources available on our website) to experience our approach and see if it resonates with your way of thinking and working.
- You care deeply about quality and client experience
- You suspect you might be undervaluing your natural expertise
- You want sustainable growth while maintaining standards
- You're ready for thoughtful evolution in your business
- You're looking for practical guidance rather than quick fixes
- You value genuine connections and quality
- You're willing to focus on less to achieve more
The best way to start is often with our free resources (weekly podcast, Thursday newsletters and current free guides and resources available on our website) to experience our approach and see if it resonates with your way of thinking and working.