Have you ever wondered why inspiration seems to strike when we’re least expecting it? Or why ground-breaking ideas come to us during exercise, or just before we fall sleep or—infamously—at 3 AM?

It’s fascinating that when we start to peel back the layers of our everyday experiences, we discover the science at work.

What if there was a simple yet powerful formula, a kind of guidance system, for business owners to follow? To focus on what’s truly important to take their business to a healthier, more profitable place. I know it sounds incredibly simple, but often, the solution to complex problems lies in simplicity. So, I pondered over what makes a brand successful, the key attributes needed, and what entrepreneurs should really concentrate on. And thus, the PRESS framework was born.

When we embrace vulnerability, we create a culture of trust and innovation. We build businesses that resonate deeply with our customers because they can see the human heart behind the brand. To share openly and vulnerably, is a very powerful marketing tool, but to ensure our stories are received genuinely, I share five principles to help you to share with integrity.

We’re exploring CONSISTENCY, the brilliance of SMALL WINS and THE 2% RULE – the quiet power behind any lasting change. We look at how to start small, stay steady, and rise above the noise of life. Because the secret to a transformative year, or indeed a transformative life, isn’t in grand gestures but in the daily choices that become our stepping stones to greatness.

Every January we are inundated with content about resolutions, and yet I feel that every day gives us an opportunity to decide a new positive focus, it definitely doesn’t need to be a January initiative! So, instead of focussing on New Year resolutions, I would love to discuss something FAR MORE VALUABLE … a focus on living in a way that allows us to be absolutely true to ourselves.

As the year draws to a close, we’re wrapping it up with a heartfelt episode that echoes the quietude and introspection of the season. You are very warmly invited to settle into a snug corner and join me as I talk about reflection—not just to look back but to set the best path forward, ready for the new year ahead. We look at embracing reflection as a tool for growth, celebrating resilience, adaptability, and community, plus steps to help you set goals with intent for the New Year.

In our annual Creative Business Masterclass, I was asked for book recommendations—a fantastic prompt for this episode. I share titles that have shaped my business and life perspective, and I hope they’ll resonate with you just as powerfully. Whether they’re familiar reads or new discoveries, I’m excited for the impact they might have on your life and business.

With so many thanks to your overwhelming response to our initial episode on ChatGPT, we’ve been flooded with questions and in this episode I share all my answers. In addition to all the questions, I’ve also heard that ChatGPT has become a game changer … speeding up copywriting and giving greater levels of creativity; if you are yet to try the platform, I very much hope the same happens for you!

A few weeks ago, we uploaded the wrong podcast edit, and whilst we failed fast, we also pivoted quickly and as is often the case, many positives came from it. In this episode, I take you behind the scenes to share a little more of what happened, what we learnt and some helpful steps for you, if you ever find yourself in a similar position.

It can feel overwhelming when we try to figure what needs the most attention within our business – here I share the five key aspects that will help you refine and grow, and ultimately to enjoy the day-to-day successful running of your business.