This topic might seem a little small, but it has the potential to be HUGE. It comes from one of the biggest mistakes I see small business owners make and the exact same mistake I was making and when I realised it, it was a proper a-ha moment.

I’m excited to dive into why testimonials are a cornerstone of trust, how to gather them in a way that highlights your clients’ stories, and how to share these in a manner that not only elevates your brand but also deeply connects with your community.

I’m incredibly excited to share something I’ve been working on so hard behind the scenes, it’s literally months in the making and a unique opportunity that has the potential to be a game-changer for so many of you.

You’ll learn a set of straightforward steps that will help transform those feelings of being overwhelmed into clarity, purpose, and action.

It’s a culmination of everything I’ve learnt over the last fourteen years from a small start-up to a successful seven-figure brand. And I’ve distilled it down into simple, actionable steps that you can use to achieve your own goals.

If you find Instagram a little stressful, frustrating and at times overly time consuming, this week’s podcast episode is full of calm, straightforward advice, that will help you massively. I’m not an Instagram expert, BUT the way I use the platform really works for our business and I share it ALL in this episode.

When do you share your dreams and when to guard them? We look at how to embrace encouragement without losing your core motivation, and navigating all the external opinions we encounter and receive, whilst staying anchored in your own belief system.

Have you ever wondered why inspiration seems to strike when we’re least expecting it? Or why ground-breaking ideas come to us during exercise, or just before we fall sleep or—infamously—at 3 AM?

It’s fascinating that when we start to peel back the layers of our everyday experiences, we discover the science at work.

What if there was a simple yet powerful formula, a kind of guidance system, for business owners to follow? To focus on what’s truly important to take their business to a healthier, more profitable place. I know it sounds incredibly simple, but often, the solution to complex problems lies in simplicity. So, I pondered over what makes a brand successful, the key attributes needed, and what entrepreneurs should really concentrate on. And thus, the PRESS framework was born.

When we embrace vulnerability, we create a culture of trust and innovation. We build businesses that resonate deeply with our customers because they can see the human heart behind the brand. To share openly and vulnerably, is a very powerful marketing tool, but to ensure our stories are received genuinely, I share five principles to help you to share with integrity.

We’re exploring CONSISTENCY, the brilliance of SMALL WINS and THE 2% RULE – the quiet power behind any lasting change. We look at how to start small, stay steady, and rise above the noise of life. Because the secret to a transformative year, or indeed a transformative life, isn’t in grand gestures but in the daily choices that become our stepping stones to greatness.

Every January we are inundated with content about resolutions, and yet I feel that every day gives us an opportunity to decide a new positive focus, it definitely doesn’t need to be a January initiative! So, instead of focussing on New Year resolutions, I would love to discuss something FAR MORE VALUABLE … a focus on living in a way that allows us to be absolutely true to ourselves.