You're a brilliant creative.
You know that.
Now let's build the business to match.
A six-month COACHING programme for creative entrepreneurs who are ready for strategic clarity, confident pricing and a business that's distinctly, unmistakably theirs.
philippa craddock
APPLY
NOW FOR
APRIL '26
START
NEXT INTAKE: April 2026. We open applications a handful of times each year to keep groups small and the support personal.
"The first person I've worked with who truly understands how creative minds think about business."
Adriana Guelfi Herrera
Jewellery Designer
"Philippa sees things in your business that you simply can't see yourself. That insight is invaluable."
Sarah Fox
Interior Designer
"She gave me permission to just be myself. That sounds simple, but it changed how I show up."
Simone Carr
Illustrator & Brand Designer
You're good at what you do. Really good.
But somewhere between the work you love and the business that surrounds it, something isn't clicking.
You're working long hours but the income doesn't reflect your effort. You dread certain parts of running your business - the pricing conversations, the social media posting, the admin that never ends.
You know you should be earning more, attracting better clients, feeling clearer about where you're headed. But every time you sit down to figure it out, you're not sure where to start.
You might recognise some of this:
You second-guess your pricing constantly, and discussing money makes you uncomfortable.
Social media feels like a full-time job that never quite converts into the clients you want.
You've invested in programmes/coaching before, but the advice felt generic, designed for a different kind of business, not yours.
You know your work is worth more, but you can't quite articulate why.
You feel scattered, pulled in too many directions, unsure which opportunies to pursue and which to let go.
In the background, there's a quiet worry: what if this doesn't work?
None of this means you're failing.
It means you're a brilliantly talented creative who hasn't yet had the right support to build the strategic foundation your business needs.
The creative skill is already there. The business clarity is what's missing. And that's exactly what this programme gives you.
"Philippa holds a very safe space and teaches with real empathy. It's genuinely supportive."
Lindsay Cressey
Money & Business Coach
"Philippa's guidance feels like a conversation with someone who genuinely cares about your success."
SIAN CORNISH
TEXTILE ARTIST
"Everything fell into place... not because I was told what to do, but because I could finally see it for myself."
Erin Daniels
fine Artist
The application is straightforward and takes around 10 minutes. There's no minimum revenue or audience size. We're looking for creative entrepreneurs who are serious about building something meaningful, regardless of where they are right now.
Why talented creatives get stuck
Most business advice isn't built for creative minds. It assumes you think in spreadsheets and sales funnels. It tells you to "niche down" without understanding that your creativity naturally wants to explore. It gives you rigid frameworks that feel suffocating rather than freeing.
So you end up in a strange place: deeply confident in your creative ability, but deeply uncertain about the business decisions surrounding it.
This gap - between creativity and business certainty - is where this programme lives.
Because creative entrepreneurs are phenomenal business owners. Your ability to see what others miss, to read a room, to respond intuitively, to create something from nothing, they're all serious business strengths.
You've never needed to learn how to be a "better business person"... you need to build a business around who you already are.
What's entirely possible for you...
You wake up knowing exactly who your business is for and how to reach them.
You introduce what you do with calm, quiet confidence.
When someone asks your price, you say it without flinching - because you understand, deeply, what your work is worth.
You feel lighter. Prouder. More in control. Your business supports your life rather than consuming it.
You have a clear direction, a structure that works with your natural rhythms, and the confidence to make decisions without second-guessing every one.
This is what happens when creative entrepreneurs get the strategic clarity they've been missing.
The Six-Month Programme is strategic clarity for creative entrepreneurs. Built solidly around your unique strengths.
This programme takes everything that makes you exceptional as a creative... your eye, your intuition, your ability to connect and create, and builds a complete business strategy around it.
Over six months, through six pillars, you'll understand what makes you genuinely distinctive and implement that clarity into confident action.
THE SIX PILLARS:
Each pillar builds on the last. Together, they give you the complete strategic foundation your business needs.
Your strengths become your business strategy. You'll understand what makes you exceptional, not in a vague, feel-good way, but as the foundation for every business decision you make from here. You'll stop undervaluing what comes naturally and start recognising it as the competitive advantage it truly is.
1
GATHER
(deep clarity on who you are)
You'll get specific about exactly who your work is for - the people who need what you offer and will happily pay for it. No more wondering why some clients energise you and others exhaust you. You'll know who to focus on, who to let go of, and how to find more of the right people.
2
UNFOLD
(crystal clear on your audience)
This is where you become impossible to compare. You'll learn to describe what you do in a way that feels natural and resonates immediately with your ideal audience. Not a sales pitch, but a clear, confident articulation of the transformation you create. You'll become entirely distinct by design.
3
ALIGN
(position your value distinctly)
Pricing stops being guesswork and starts becoming strategic. You'll understand the depth beneath your work... all the invisible expertise, years of learning and cumulative judgment that makes your offerings possible. You'll price with confidence because you understand, deeply, what you're actually offering.
4
VALUE
(understand your worth completely)
You'll build an approach to visibility and client attraction that works with your personality. If social media drains you, we'll find what does work. This is about showing up in ways that feel natural and attract people who are already looking for what you offer.
5
NURTURE
(attract ideal clients consistently)
Growth that serves your life. You'll create a strategic plan for what comes next - whether that's scaling to multiple six figures, building a team, creating new revenue streams or building a calmer, more profitable version of what you already have.
6
FLOURISH
(design for sustainable
growth)
What's included:
Six Strategic Pillars: A complete, sequential method that builds your business strategy from the ground up. It's fascinating, straightforward and designed to fit around your current work.
Live Support Throughout: Monthly live coaching sessions, ongoing community access, and the ability to ask questions anytime. You're never working alone. You have full support when you need it.
Personal Strategic Feedback: Dedicated check-ins at the three-month and six-month marks. Personal, tailored guidance on your progress, your direction, and what to focus on next. Coaching that's specific to you and your business.
A Community of Ambitious Creatives: You'll be alongside a group of peers who understand exactly what you're building. The application process means every person in the community is aligned and genuinely supportive.
- Have been running their business for a year to ten years plus.
- Are genuinely talented at what they do, but the business side feels uncertain, scattered or stuck.
- Want strategic clarity, not more generic advice that doesn't fit creative minds
- Are ready to invest time and energy into building something sustainable... not looking for a quick fix
- Want to be supported, not told what to do. This programme teaches you how to decide, not what to decide
- Value quality, depth, and authenticity over hype and hard sells
This programme is designed for creative entrepreneurs who...
Who This is For
This programme is probably not for you if...
- You're looking for someone to hand you a step-by-step guide. This programme builds your ability to think strategically, which lasts far longer
- You're not willing to do the deeper work of understanding your own strengths and what makes you different
- You want overnight results... real strategic clarity takes time, which is exactly why this is six months (not six weeks)
- You're at the very beginning and haven't yet started working with clients
"Philippa absolutely gets her students. She absolutely understands them. That's something really rare."
Juliette Scott
Photographic Artist
"The calm, warmth and guidance were exactly what I needed when everything felt uncertain."
ALLERA DAWN
Business & Money Mentor
“I didn’t just learn, I felt believed in. That support was incredibly empowering.”
marta beccerril
interior designer
About Philippa
I built a creative business from my kitchen table to seven figures, working with clients like the Royal Family, Chanel and Vogue.
By any conventional measure, it was a success. But it was also exhausting. And when I realised the structure no longer served my life, I made the conscious decision to restructure, because I was finally clear enough about what I wanted, to be able to make that change.
That clarity is everything. And it's exactly what I now help other creative entrepreneurs find.
I created this programme because I kept seeing brilliantly talented creatives stuck at a revenue plateau. They don't understand what makes them exceptional, so they can't position, price or market themselves effectively.
This programme is built specifically for creative minds. It works with how you think.
Everything I teach is rooted in one belief: creative entrepreneurs are phenomenal business owners. You just need the right methods to see it and build from it.
HOW IT WORKS
Complete a short application so we can understand where you are and whether this is the right fit. Not everyone will be accepted... this programme works because the people in it are aligned, committed and at the right stage.
If your application looks like a good fit, you'll be invited to a short one-to-one call. A genuine conversation about where you are, where you want to be, and whether this programme can get you there.
Once you're in, you'll have immediate access to the six pillars and the community. Add the live coaching sessions to your diary, see what everyone's asking and working through and get detailed answers to all your questions.
Over six months, you'll build strategic clarity around who you are, your audience, your positioning, how you attract clients, and how you grow sustainably. You'll make confident decisions, price confidently and know exactly where you're headed.
A NOTE ABOUT THE APPLICATION: This isn't about how big your business is or how many followers you have. It's about whether you're at a stage where this programme can genuinely help, and whether you're ready to invest the time and energy to make it count. Most people who feel drawn to this are exactly the right fit.
"She doesn't tell you what to do. She helps you see what's already there. That's the difference."
Cassie Wilkins
CREATIVE Business Mentor
"It was fast, thorough and deeply personal. I've never experienced anything like Philippa's approach."
Liva RJ
Retreat Host & Coach
"Philippa validated what I was feeling and then showed me exactly where to take it. Her approach is incredibly generous."
JUSTINE FEAR
travel & WELLNESS ENTREPRENEUR
Why six months?
You need time to absorb new perspectives, question old assumptions, test approaches, build confidence, implement changes and see results that reinforce your new direction.
A weekend workshop or a six week course can give you a spark. Six months gives you a transformation.
This programme is designed to be worked through at your own pace. Some participants move faster, others take more time with certain pillars. You're find the pace that works for your business and your life... you'll be supported the way you like to work best.
You already have everything you need to build something remarkable.
The creativity. The talent. The determination. The intuition and years of experience. The clients who love your work and tell their friends.
What's been missing is the strategic clarity to bring it all together... to understand what makes you exceptional, to position yourself so distinctly that the right clients find you, to price with confidence, and to build a business that genuinely serves your life.
This programme gives you that clarity. Not through someone else's plan or formula, but through a deep understanding of your own strengths and a strategic framework built around them.
Six months from now, your business can look and feel completely different. Calmer, clearer, more confident... more you.
Applications are reviewed individually. If accepted, you'll be invited to a short one-to-one conversation to make sure this is right for you.
A quick note: the application isn't about having everything figured out... if you did, you wouldn't need this programme. We're looking for people with a real creative business, a genuine willingness to do the work, and the honesty to say "I know something needs to change." If that sounds like you, I'd love to fully support you.
Questions? Email hello@philippacraddock.com
Philippa x
Will this work for my specific type of creative business?
The programme has participants across a wide range of creative industries - floristry, photography, interior design, jewellery, coaching, nutrition, travel, consulting, and more. The strategic frameworks are universal, but the application is always specific to your business. That's why personalisation is built in from day one.
What if I don't know what my strengths are yet?
That's exactly what this programme helps you discover. Most creatives dramatically undervalue what comes naturally to them... because it feels easy, they assume everyone can do it. The Base Notes foundation is specifically designed to help you see what others already see in your work.
The programme is designed around creative entrepreneurs who are running businesses and serving clients at the same time. Everything is self-paced. You can read during a focussed morning, listen to audio while you work, and complete exercises when it suits you. A few hours a week is enough to make meaningful progress.
I'm not sure I have time for this right now.
Most business courses are built for a general audience with generic advice. This programme is designed specifically for creative entrepreneurs... the way you think, the way you work, the challenges that are unique to building a creative business. It's six months of supported implementation with personal feedback, community, and live guidance.
I've invested in courses before and they haven't worked. How is this different?
Frequently Asked Questions
What if I'm struggling financially right now - is this the right time?
Financial pressure is real, and I take that seriously. What I can tell you is that many participants join precisely because they need to stop the cycle of working hard for too little. One clear pricing decision, one focused audience choice, one well-positioned offering can change your financial trajectory significantly. The programme helps you make smart, strategic decisions that directly affect your income.
What if I'm strong creatively but struggle with the business side?
That's exactly who this programme is for. You don't need to become a different kind of person to build a successful business. The whole approach is built around working with your natural strengths, not forcing yourself into frameworks that don't fit how you think. The parts that feel hard right now - pricing, visibility, positioning - become much easier when they're built from a foundation of genuine clarity about who you are and what you offer.