Something unexpected happened last week. A simple Instagram post about our summers in Greece has been viewed by over 110,000 people and generated more responses than anything I’ve shared in ages.
But it wasn’t really the Greece part that struck a chord. It was the underlying message about designing your business around the life you actually want to live.
The messages haven’t stopped coming. Creative business owners from around the world sharing their dreams… some want to work remotely while traveling, others want four-day weeks to spend time with family, some want flexibility to change things throughout the year, others dream of location independence.
But underneath every single message was a very similar question: “I can see what I want, but I don’t know how to bridge the gap between where I am now and where I want to be.”
The Real Gap
That’s when I realised something important. The gap isn’t usually about lacking skills or strategies or even money. It’s about not being clear on what you’re actually building towards and why.
Most of us are so busy following generic business advice that we’ve never stopped to ask ourselves the fundamental questions about what we truly want our business to make possible in our lives.
We’re working hard, but we’re not always working toward something specific. We know we want “more” but we haven’t defined what that more actually looks like in practice.
The Questions That Change Everything
So I’ve created something specifically for this moment you’re in. Five questions that will help you get crystal clear on your own version of freedom and success.
You can read the questions below and I’ve also added them into this short free guide which gives you a little more detail around them:
These are very much life design questions that will help you understand what you’re really working towards. I developed these questions through my own journey of building businesses that sometimes looked great from the outside but didn’t actually give me the life I wanted.
It wasn’t until I got clear on my answers to these specific questions that everything changed – not just for me, but for my family too.
Question 1: What would your ideal ordinary Tuesday look like three years from now? Not a holiday or special occasion – just a regular Tuesday that makes you think “This is exactly the life I want to be living.”
Question 2: What do you naturally do that feels so easy you assume everyone can do it? This is usually where your biggest value lives, but you can’t see it because it comes so naturally.
Question 3: What part of running your business makes you feel most like yourself? Not what makes the most money, but what energizes you and makes you think “This is why I do this.”
Question 4: If you knew your way of doing things was the RIGHT way for you, what would you stop doing tomorrow? What relief do you feel just thinking about letting go of what doesn’t fit?
Question 5: What’s the real reason you haven’t taken the next step? Not the logical explanation, but the honest, vulnerable truth you maybe haven’t admitted to yourself.
Why These Questions Work
Even just reading these questions, you probably had immediate responses to some of them. That’s the power of asking the right questions… the answers are already there.
These aren’t questions are quick to answer and are designed to help you access the clarity that’s already inside you.
Your answers will reveal your vision, your strengths, your direction. It’s all already there. You just need someone to help you see it clearly and give you permission to build from it.
What To Do Right Now
Find 20 minutes this week to sit with these questions. Don’t rush them. Be honest about what you actually want, not what you think you should want.
The clarity you’re seeking is already inside you. You just need the right questions to access it.
Next week, I’ll be taking you through how I answered each of these questions myself, and how those answers shaped every major decision in my business over the past ten years to where we are today.
But for now, start with your honest answers. Start with getting clear on what you’re really building towards.
Because once you know that, everything else becomes much simpler.
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