That story running in your head about being too far from the action? It might be exactly what’s keeping you stuck. When I started my flower business outside London, I watched established city florists dominate every venue list and felt genuinely constrained by my location. But here’s what I’ve learnt from building my own business and watching hundreds of creative entrepreneurs succeed: your distance from major hubs is never the disadvantage you think it is. In fact, it can become your most powerful differentiator. Here’s how to rewrite your location story and turn perceived limitations into genuine competitive advantages.

That invitation that makes your stomach flutter with nerves? It might be exactly the opportunity your business needs. Last week, I found myself on a stage interviewing Cath Kidston, not at all because I’m naturally confident in that environment, but because I said yes despite feeling nervous. The experience reinforced something powerful: our businesses don’t grow through individual effort alone, but through the connections we make and opportunities we create together. Here’s why stepping outside your comfort zone… even when it feels scary, can be one of the most important things you do for your creative business.

Something’s shifting in the creative business world. I keep witnessing creative entrepreneurs who are walking away from the “this is how everyone does it” approach—and their businesses are absolutely thriving because of it. They’re asking themselves one brilliantly simple question: “What am I naturally better at than most people?” Then building everything around that answer. Here’s why the prescribed path might not be your path, and how to find the courage to build something that actually works for you.

Running a creative business can feel remarkably isolating. While friends and family are wonderfully supportive, they don’t always understand the specific challenges of pricing creative work, the vulnerability of putting your designs into the world, or the constant balance between creativity and commerce. But when you connect with other creative entrepreneurs who truly get it, something transformative happens. Here’s why community is essential for building the creative business you want.

After months of development and hundreds of conversations with creative entrepreneurs, I’m revealing the complete framework that transforms struggling creative businesses into thriving ones. This is all about recognising what you already do naturally and building your entire business around those exceptional strengths. Here’s the pattern I’ve identified across every successful creative business, and how you can apply it to yours.