You know that feeling – a client message comes in late at night, and even though you’re meant to be relaxing, you find yourself reaching for your laptop. We’ve all been there, convinced that being always available makes us better at what we do. But what if I told you this approach might actually be preventing you from doing your best work? Here’s what happened when I discovered there was a better way – one that actually made my clients happier.

I woke one morning to find my name as the lead story on Apple News. Over a thousand emails were flooding in daily. Journalists were trying to track down my address. I had just been announced as the florist for Harry and Meghan’s royal wedding, and while this should have felt like the pinnacle of success, I found myself having a completely unexpected realisation…

A simple decision to keep my phone in another room while working on our website led to an interesting realisation about focus and digital space in creative work. While these tools are invaluable for our businesses, sometimes stepping away creates exactly the clarity we need.

You know those moments when you’re staring at your inbox, knowing you need to respond thoughtfully, but feeling drained by writing similar messages again and again? While AI might seem like the last tool to make customer service more personal, I’ve discovered something quite different – when used thoughtfully, it can actually help us be more consistently warm in our responses, creating space for genuine connections.

Think about those moments when you’re pulled away from your creative work by endless admin tasks – the emails, the follow-ups, the social media updates that somehow fill your days. This is exactly where AI can help. It’s not about replacing our creativity – it’s about creating more space for it, handling those background tasks so we can focus on the work that needs our personal attention.