There’s a small moment I think a lot of us know rather well. You’re somewhere new, a dinner, a school gate, a wedding, and someone you’ve only just met asks what you do. And there’s a tiny pause before you answer, while you decide how much to claim. Whether to say it plainly and fully, […]

We have half term here this week, and we were meant to be up in Scotland (where most of my family live)… but too many things came up and we ended up staying home, which has actually been lovely. We’ve had cricket matches, plenty of revision happening for upcoming exams, the weather has been incredible […]

Why do some people keep going through the really hard bits of building a business, while others quietly stop? It’s a question I sit with a lot, and the more I think about it, the more I’m convinced the usual answers aren’t quite the right ones. Persistence is one of those words that’s gone a […]

The Bright Line has been running properly since mid-February. About three months in, the community hub has become the thing I check first in the morning. I love it. Real conversations, real questions, properly thoughtful work happening on real businesses. I reply in detail to every post personally, usually same-day, because that’s part of how […]

What’s been on my mind, just in the last few days, is something I’ve been watching play out across the online business world over the last few months. A real wobble in a few corners of the industry, where people I know, and people I really respect, have been quietly questioning whether what worked for […]