Build An Exceptional Creative Business By Doing What Comes Naturally
For months, I’ve been developing something that brings together every insight I’ve gained from running creative businesses and supporting hundreds of others—a complete framework that transforms how creative entrepreneurs approach their work.
Today, I’m finally ready to reveal The Base Notes: a handbook that doesn’t just share ideas, but provides the specific sequence that consistently turns creative passion into sustainable business success.
Last Thursday, I hosted conversations with creative entrepreneurs who had early access to The Base Notes. What struck me wasn’t just their enthusiasm—it was how quickly they found clarity on steps they could take immediately. “It’s like you’ve been inside my head,” one shared. “This is already lifting pressure and bringing clarity,” said another.
These responses confirm what I’ve believed all along: when creative entrepreneurs build businesses around what comes naturally to them, everything becomes clearer, more sustainable, and genuinely more enjoyable.
The Pattern That Changes Everything
Across every successful creative business I’ve supported over the years, I’ve identified a consistent pattern. It’s not about having more talent, better marketing, or superior business skills.
The businesses I see flourishing share three key characteristics:
First, they’ve identified their exceptional strength—that specific thing they do naturally well that sets them apart. Not just what they’re good at, but what they’re naturally brilliant at in a way that feels almost effortless.
Second, they’ve built their entire business model around this strength—their offerings, pricing, client experience, everything flows from this central foundation rather than trying to be everything to everyone.
Third, they’ve integrated their creative identity with their business identity—they don’t see creativity and business as opposing forces, but as complementary aspects of the same vision.
When these three elements align, something remarkable happens. The constant struggle between creativity and commerce dissolves. Pricing becomes clearer because you understand your unique value. Marketing feels more authentic because you’re simply sharing what you naturally do best.
This alignment doesn’t happen by accident. There’s a specific sequence that consistently creates this transformation—which is exactly what The Base Notes reveals.
Why I Created The Base Notes
For years, I’ve watched incredibly talented creative entrepreneurs struggle—not because they lack skill or dedication, but because they’re trying to build businesses using approaches that weren’t designed for how creative minds actually work.
I’ve seen photographers undercharging because generic pricing advice doesn’t account for their unique artistic vision. I’ve watched designers burn out trying to follow productivity systems that ignore how creativity actually flows. I’ve spoken with makers who question their legitimacy as business owners because they don’t fit the traditional entrepreneur mould.
I’ve experienced this myself. When I started my creative business at my kitchen table, I spent years trying to force myself into business models that felt completely alien to how I naturally worked. I followed the “rules” and wondered why everything felt so hard.
The turning point came when I finally recognised something transformative: success comes more easily when you build around what already comes naturally to you.
This single insight changed everything. Instead of fighting against my natural strengths, I began building on them. The result? A seven-figure business working with brands like Dior and Hermès, designing flowers for a royal wedding, and eventually discovering that my true strength was in helping other creative entrepreneurs recognise and build around their own exceptional strengths.
The Nine Base Notes Framework
The Base Notes handbook is structured around nine critical insights that transform creative businesses:
Base Note 1: Let’s Get Real establishes a true foundation, giving you permission to build your way rather than following someone else’s blueprint.
Base Note 2: The Beliefs Holding You Back identifies and transforms the six common beliefs that limit creative entrepreneurs’ potential—practical barriers that prevent you from building the business you actually want.
Base Note 3: You’re Already Building Something Powerful helps you recognize how far you’ve already come and the exceptional strengths you already possess but might be overlooking.
Base Note 4: Building Around Your Exceptional Strength is where everything shifts. You’ll discover what you naturally do best and how to make it the foundation of your business model.
Base Note 5: What You’ve Got Is Valuable – Now Let’s Build From It combines strategy with soul, showing you how to create offerings that clients genuinely value and will pay properly for.
Base Note 6: The Perfectionism Trap addresses how perfectionism costs money and opportunities, and how showing your real process creates deeper connection.
Base Note 7: Stepping Fully Into Creative Business Ownership bridges the gap between your creative and business identities through practical, aligned actions.
Base Note 8: Turning Your Creativity Into Consistent Income creates clear pathways from your natural expertise to sustainable revenue without constant hustle.
Base Note 9: The Ripple of Ambition connects you with the natural ambition that emerges when you build a business aligned with who you truly are.
Why “The Base Notes”?
The name reflects something essential about lasting creative success. In fragrance, base notes are the foundation—the deep, lingering elements that remain long after lighter notes have faded. In music, bass notes provide the harmonic foundation upon which melodies are built. In visual art, the base layer shapes the mood and impact of the entire piece.
Across every creative discipline, these foundational elements give depth, structure, and lasting impact to the work. They’re not always the most obvious elements, but they’re absolutely essential.
The Base Notes handbook is about helping you build your business on what truly lasts—your natural strengths, values, and creative identity. Instead of chasing fleeting trends or trying to fit someone else’s mold, you’ll discover and trust your own foundation.
Complete Transformation for £97
For £97—a fraction of the cost of a single coaching session—you receive everything needed to transform your creative business.
The complete Base Notes handbook with all nine transformational chapters, designed for both digital reading and printing. Three practical bonuses ensure you actually implement what you learn: “Getting the Most From The Base Notes” with three different pacing approaches, “Quick-Win Implementation Cards” for when you only have fifteen minutes, and “Transforming Creative Passion Into Offerings People Pay For” for bridging the gap between talent and financial viability.
Most importantly, you’re getting a repeatable framework you’ll use throughout your entire business journey. This isn’t a one-time read—it’s a resource you’ll return to as your business evolves.
Founding Member Community
If you join before 6pm on June 12th, you’ll become a founding member with exclusive access to a private community throughout June. This isn’t on any social media platform—it’s a safe space with no judgment where no question is too small.
I’ll be there daily, replying to questions and sharing additional insights. You’ll connect with fellow creative entrepreneurs who understand exactly what you’re going through, receive direct support as you implement the handbook, join live Q&A sessions, and access exclusive content shared only with this founding group.
When creative entrepreneurs come together to support each other, magic happens. You’re not just implementing alone—you’re part of a community where everyone understands the unique challenges of building a creative business.
Your Creative Business Doesn’t Have to Feel Like a Battle
When you align your business with what you naturally do best, everything becomes clearer. Pricing feels more confident because you understand your unique value. Marketing flows more easily because you’re sharing what genuinely excites you. Client relationships deepen because you’re operating from your area of expertise. The work itself becomes energizing rather than depleting.
It’s time to stop trying to be someone else in your business and start building something that feels genuinely yours.
The Base Notes handbook is available now HERE! Remember, joining before 6pm on June 12th makes you a founding member with exclusive community access throughout June.
Your creative work matters. Your unique perspective has value. And you absolutely have what it takes to build something exceptional—you just need the right foundation to build from.
The Base Notes is that foundation.
I’d love to hear your thoughts about this framework in the comments below or join the conversation over on Instagram.
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