Everywhere I look recently… podcasts, articles, lectures, the message keeps coming back to the same thing… authenticity and storytelling. And I think there’s a really important reason why.
The AI Moment and What Came After
AI had its incredible moment last year and will continue to. And there absolutely is a place for AI, I use it every single day and it’s an important and helpful tool, specifically for small businesses.
But with that moment has come something else… a huge amount of what people are calling “AI slop” across all social media. Content that feels… generated, generic, and well, not quite human.
And I think that’s exactly why authenticity matters more than ever right now.
People want realness, they’re really craving it. They want to connect with actual humans who have actual thoughts and actual experiences.
What Instagram’s Head Had to Say
Adam Mosseri (head of Instagram) wrote something recently that really stood out:
“Authenticity is becoming a scarce resource. The bar is shifting from ‘can you create?’ to ‘can you make something that only you could create?'”
Can you make something that only you could create?
That’s such an important question.
And this is exactly what I focus on in everything I teach. Really understanding who you are and what your strengths are and building from there, so your business becomes incredibly unique… even if you’re in a very saturated market.
The Four Questions That Matter
I was listening to a podcast recently where someone said the key to storytelling is being able to explain very easily four things:
- Who you are
- What you’re doing
- Why you’re doing it
- Why it relates to your audience’s life
These four things need to be clear in all of your marketing touchpoints.
My Answers
Who I am: A creative entrepreneur who built a seven-figure design business from my family kitchen table while raising a family. Today, I support creative business owners to understand their strengths, trust themselves and build businesses that work for them… without overwhelm or pretending to be someone they’re not.
What I’m doing: I help creative entrepreneurs build steadier, more profitable, deeply aligned businesses through my programmes, podcast and community. My goal is for you to create a business so distinct and uniquely yours that you never need to worry about what others in your industry are doing.
Why I’m doing it: Because I’ve seen far too many creative people burned out and doubting themselves. When creatives truly understand themselves and build with intention, they become unstoppable. Their work becomes more fulfilling, their confidence strengthens, their income stabilises… and life feels lighter.
Why it relates to you: You’re already brilliant at what you do… but possibly very tired. You’re juggling a business, family, responsibilities. You want growth without hustle culture. What I teach helps you build a creative business that supports your life (instead of consuming it).
Your Next Step
Can you answer those four questions about your business?
And can you answer them authentically? Not with what you think you should say, but with what’s actually true for you right now?
Because that authenticity (that realness), that’s what people are craving. That’s what cuts through all the noise and the AI-generated content and the generic advice.
And it’s also what makes your business feel lighter. When you’re building from what’s genuinely true for you, everything gets easier.
You become the person who can make something that only you could make.
Give Yourself Permission
I hope you’ll give yourself permission to be more authentically you in your business.
Not all of you (just the parts that feel right to share). The parts that connect to your work and help people understand who you are and why you do what you do.
Because in a world full of AI-generated content and generic advice, your real story, your real strengths, your real self… that’s what will make you stand out.
That’s what will help you build something genuinely exceptional.
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