This weekend, we did one of those spontaneous, massive spring cleans. You know the type… where you start with one drawer and somehow end up with the entire upstairs of the house spread out everywhere?
It’s brilliant when you’re done. Everything tidy and clear and you can actually breathe. But while you’re in the middle of it? It’s chaos. You pull everything out and suddenly it’s far messier than you initially thought. But you go through it all steadily, you get rid of what’s not working, you organise what matters, and by the end you can see everything clearly.
And over the last few days, I’ve been doing the same thing with the business. Spring cleaning the website, updating pages, simplifying, making everything clearer. And as I’ve been doing that, I’ve been thinking a lot about what I’m building and where this is all going.
I want to share that with you today. Because I think some of you listening are exactly the people I want to invite into this next phase.
That Gap Between Creative Work and Business
I get to speak to and know so many creative entrepreneurs really well. Hugely talented people. Genuinely skilled at what they do. Their clients love their work.
But there’s this gap. Between being good at the creative work and knowing how to build a business around it.
I was speaking to someone recently… a jewellery maker in Uruguay who’s been running her business for about seven years. Beautiful work. Clients who absolutely love what she creates. But she was told by a marketing specialist to lower her prices because competitors were cheaper. Even though nobody had products similar to hers.
And underneath that specific problem, there was this deeper thing. She said, “I feel like I’m a creative person trying to do business, rather than a creative business owner.”
That phrase… I keep thinking about it. Because so many people feel that way, don’t they? Like the creative work and the business work are two completely separate things, and you’re good at one but struggling with the other.
Why Nothing Has Worked Before
And I want to address something directly. Because I know you’ve probably done courses before. Business training. Programmes that promised to solve this exact problem. Maybe you’ve had some coaching, or like the jewellery designer, appointed a specialist to help you and your business.
And I know that most of them haven’t worked.
Here’s why I think that is… and it’s not because you weren’t ready, and it’s not because you didn’t try hard enough.
Most courses and specialists give you a system that works brilliantly for the person who created it. But it doesn’t account for how you think, how you work, what you’re naturally exceptional at. They give you someone else’s blueprint, so their marketing strategy, their pricing framework, their way of doing thing, and wonder why it doesn’t fit.
It’s like trying to wear someone else’s clothes. Even if they’re beautiful clothes, if they’re not made for your shape, your style, your life… they’re just never going to feel right.
And after a while, you start to think maybe the problem is you. Maybe you’re just not good at the business side. Maybe you need to fundamentally change who you are to make this work.
But what if the problem isn’t you? What if the problem is that those courses, all that advice, was never designed for the way creative minds actually work?
What I’ve Been Building
So I’ve been working on something. Refining it and testing it and making sure it actually works the way I believe it can work.
You might know that I have The Base Notes… that’s the foundational identity work. That’s where the shift happens in how you see yourself as a business owner. It’s where people discover their exceptional strengths and start to see the real value in what they do.
And that work is massive. One person said, “Discovering my exceptional strength was a game changer. Having this piece of wisdom gave me more confidence and direction than I thought possible.”
But then people kept saying to me, “I understand my strengths now. But I need help building the business strategy around them. I need the complete system.”
And that’s what I’ve been building. A six-month programme, we’re calling it The Bright Line, that takes everything you understand about your strengths and builds a complete business strategy around it.
Not someone else’s strategy. Yours. Built around how you think, how you work, what you’re naturally exceptional at.
Why Six Months
I want to talk about why it’s six months. Because I’ve thought about this a lot.
Real transformation (the kind that actually sticks) it takes time. Identity shifts, strategic clarity, pricing confidence, understanding your audience properly… these things need space to develop, to test, to refine, to settle.
Six months gives you that space. To do this work properly. To let insights sink in. To implement changes and see what happens. To build genuine confidence that lasts. And also for me to get to know you and your business. I take it very personally and I’ll do everything I can to make sure you succeed.
I’m so tired of seeing so many incredible creatives who so often need just a few simple changes inside their business to make literally everything change for them—and I want that for you so much.
The Six Pillars
By the end of six months, you’ll know exactly who you are as a business owner, who your ideal clients are, how you’re positioned, what you’re worth, how to attract clients naturally, and how to grow sustainably.
You’ll have a complete strategic foundation, not borrowed from someone else, but built around you. And once you have that, everything becomes easier and growth, in a way that works for you, your goals and your life, becomes absolutely possible.
The programme is built around six pillars that build on each other:
GATHER – Your strengths as strategy. Not as a nice-to-know, but as the actual foundation your entire business strategy is built on. By the end of this first step, you understand what makes you genuinely exceptional and why this matters commercially, not just personally.
UNFOLD – This is where that question “Who am I actually for?” finally gets answered. That scattered feeling of not really knowing who your very specific audience is… deeply understanding your audience and knowing who you’re creating your work for, those people who you most want to work with.
ALIGN – Where you learn to describe what you do in a way that’s impossible to compare to anyone else. People understand immediately what you offer and they feel the difference. That uncomfortable pause when someone asks what you do—that stops.
VALUE – This is where the wobble around pricing finally stops. That sick feeling in your stomach when you send a quote or write a product description and add the price. That feeling goes away. Because you know your pricing is right, you know your value and worth, and you know why it’s also so valuable for your clients.
NURTURE – Where all that exhaustion from doing all the things that just don’t feel effective gets addressed. Marketing finally stops feeling like marketing and starts feeling like natural conversation. You have a clear system in place, you become consistent in a way that works for you, it becomes fun and interesting and it works.
FLOURISH – This is where sustainable growth becomes possible. You’re not chasing what everyone else is doing. You’re building something uniquely yours that can grow in alignment with what you want your life to look like.
What This Actually Looks Like
Opening your laptop and feeling excited rather than overwhelmed.
Not checking what everyone else is doing on Instagram before you start your own work. Because you’re so clear on your own direction that you don’t need to see what others are doing.
Sending a quote to a client without that sick feeling in your stomach, or increasing your prices in the right way and communicating them confidently on your website. Just confidence. Knowing it’s right, both for you and for your audience.
Client conversations that become shorter and more natural because you’re clear about what you offer and who it’s for.
And then the bigger stuff becomes possible too. The mental freedom. Being able to take proper time away because you know your business is working.
For me, that’s spending whole summers on a Greek island with my family. Two full months. Because my business is shaped uniquely around me and what I want my life to look like. And all of this is truly possible for you (I’ve seen it happen again and again) whatever your unique goals are, whatever is most important to you.
A Real Transformation
I want to share something that one of my recent participants said. She’s an artist who’s been creating for 50 years. Fifty years. Decades of work.
And she said, “When I realised that ALL of my artwork over the past 50 years was connected by a common thread, it was like the final piece of a puzzle. A weight was lifted and everything started to align.”
Fifty years of creating. And it took someone reflecting back what was already there for her to see it. That thread that connected everything. That thing that made her work distinctly hers.
And that’s what I mean about this work. It’s not about learning something completely new. It’s about seeing clearly what’s already there. What you’ve been doing all along without realising it.
And once you see it, everything changes.
Who This Is For
I’d love to be really clear about who I’m looking for.
This is for creative entrepreneurs who have been running their businesses for a while. You have clients. You have a portfolio. You have proven skills. But something’s not quite working.
Maybe you feel like you’re a creative person trying to do business, rather than a creative business owner. That gap between being good at the work and knowing how to build a business around it—you feel that.
You’re working hard but you’re not seeing the growth you want. Or you’re growing but you’re exhausted and it’s not sustainable. Or you just know something needs to change but you’re not sure what.
This programme is for people who are ready to do the work. It’s not passive. It’s not about consuming more information. It’s about active implementation and genuine transformation.
How This Works
Our very first cohort started last week—people across textiles, floristry, jewellery, interior design, brand and web design, personal coaching, travel and experiences, retreat hosting, stationery, garden design, art and photography. From the UK, throughout Europe, the US and South America. It’s wonderful.
And now I’m opening it up to a second intake, to join us in April. You’re very warmly invited.
You don’t need to have done The Base Notes first. The first pillar works beautifully for both people who’ve done that foundation work and people who are completely new to this approach. Either way, by the end of that first pillar, everyone’s in the same place and ready for the strategic work.
The first step is simply to book a call with me. When you book, I’ll ask you a few short questions, just so I can understand where you are before we speak. There are no wrong answers. Just be honest about where you are with your business.
Then we’ll have a relaxed 45-minute conversation. This is a genuine conversation about your business—where you are, where you want to be, and whether this programme can get you there. I’ll share how it works, answer your questions, and I’ll be really honest about whether I think it’s right for you right now.
Current participants range from established creatives pivoting into a new direction through to businesses turning over £250,000 plus. Wherever you are right now, you’re welcome here.
There are 20 places for this intake. Once they’re filled, the next opportunity will be later in the year.
You can read all the details at HERE.
That Spring Clean Feeling
That spring clean feeling. When everything is tidy and clear and you can breathe again. When you know exactly where things are and what you’re doing.
That’s what this programme creates for your business.
It’s the messiness first. The questions. The pulling everything out and looking at it properly. But then the clarity. The confidence. The breathing space.
The joy of knowing exactly where you’re going.
If this feels right for you… if this is the right time, I’d love to have you as part of this.
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