ONLINE JOURNAL FOR CREATIVE BUSINESS OWNERS
STRATEGY, VALUE & GROWTH INSIGHTS
A Curated Journal Specifically for
Fresh, practical insights - created for creative entrepreneurs - to help you recognise your worth, price your expertise, and build a small but remarkable business doing what you naturally do best.
Owners
Creative
Business
Five practical strategies to help you build a thriving business without compromising your creativity.
Discover why your natural expertise (what you do best) most likely deserves your highest prices.
Ready for real change? Learn to reshape your work around what matters most to you.
The combined creative economies of Western Europe, US, Australia, New Zealand and Canada are now valued at over $1 trillion – driven primarily by solo entrepreneurs and small teams.
So why do creative entrepreneurs still struggle? The creative economy has never been stronger… and you’re more ready than you think.
One month into my Pinterest experiment and I’ve discovered that everything I’d heard about Pinterest was wrong. Everyone says post daily (some say 30 times a day!). But three strategic pins per week actually works better than seven rushed ones. The results? 11,000 impressions in month one and people clicking through to my website. Sometimes the sustainable approach beats the overwhelming one.
An Instagram post about spending eight weeks in Greece with my family generated over 165,000 views and revealed something profound… creative entrepreneurs yearning for freedom but unsure how to get there. This week, I’m answering the five questions myself and showing you exactly what your answers reveal about building the business and life you actually want.
Last week, a simple Instagram post about our family summers in Greece generated over 110,000 views and more responses than anything I’ve shared in a while. But it wasn’t the Greece part that resonated – it was the underlying message about designing your business around the life you actually want to live. The messages revealed the same question: “I can see what I want, but I don’t know how to bridge the gap.” Here are the five questions that will help you find that bridge.
There’s an invisible line that many creative entrepreneurs struggle to cross… from seeing yourself as a creative person who happens to sell their offerings, to stepping fully into being a creative business owner. It sounds like a small difference, but it changes absolutely everything about how you operate. This final episode of our summer series is about making that shift and owning your identity as a professional creative business owner.
We think perfectionism makes our work better, but it’s actually costing us clients, opportunities and genuine connections with our audience. While you’re perfecting, your ideal clients are working with someone else – someone who showed up, shared their work, and made the connection. Here’s why “good enough, shared” always beats “perfect, hidden.”
That time my design work was viewed by billions and I ended up on the cover of newspapers!
REAL-LIFE EXAMPLES
PLANNING
My Daily Routine (And What I'm About to Change!)
BUSINESS
Eight ways I've transformed my business
BUSINESS
10 business tools and platforms I can't live without
STRATEGY
the best small creative business strategies for 2025