Last week I mentioned I’d recently read a fascinating article in the Financial Times about how creativity thrives with constraints. It articulated something I’ve been thinking about for years… that limiting yourself is actually the very best way to seriously flourish. So today, let’s talk about why doing fewer things better might be the most […]

What If Growing Your Business Could Feel Lighter? Happy New Year! I know this time of year can feel heavy… all that pressure to set big goals, reinvent yourself, fix everything, push harder. But what if this year could be different? What if growing your business could actually feel lighter, steadier, more like you? If […]

We’re brilliant at looking forwards. At setting goals. At planning what’s next.

But taking time to genuinely look back and celebrate what we’ve achieved? To acknowledge the obstacles we’ve overcome, the solutions we’ve created, the progress we’ve made? That’s something we tend to skip right past.

And I think that’s a real shame.

Because that reflection, that celebration – it’s not indulgent. It’s strategic. It’s how we build sustainable success.

I watched Taylor Swift’s Eras Tour docuseries and couldn’t stop thinking about what it revealed. 149 shows without a single cancellation. Six months of training before opening night. Handwritten letters to every single team member. A setlist that kept evolving mid-tour.

And the lessons for creative businesses? Absolutely extraordinary. The choices behind the scenes. The preparation nobody sees. That’s where exceptional is built.

So many creative entrepreneurs think they need to leave their “serious” professional self behind. That corporate background, that legal career… they see it as separate from who they are now. But that might be costing you your most distinctive positioning. The parts of yourself that feel contradictory? Those might just be your superpower. The creative entrepreneurs I see thriving are the ones who’ve brought their whole selves forward. That’s what creates a business no one else can replicate.