I spent a couple of days this week inside an AI bootcamp, run by one of the leading voices teaching businesses how to use AI properly. The demos were extraordinary. The kinds of things businesses can now do with AI, even compared to just a few months ago, has changed enormously. But the thing I […]

“I get why service-based businesses need to focus on a specific audience. But I have products stocked in Harrods and Fortnum & Mason. I don’t control who walks into the shop and buys my product. So does this whole ‘ideal client’ thing actually apply to me?” This question came up during a recent live session, […]

I had a conversation this week with a florist who spent 20 years in banking before starting her flower business. And she mentioned this phrase they used to use at JP Morgan. “What’s the so what?” And it’s a really interesting question, which directly applies to how we manage our creative businesses. Meeting Sam Over […]

If you’ve ever felt uncomfortable stating your prices, or caught yourself apologising after quoting a number, or worried that what you’re charging might be too much (even though logically you know it probably isn’t) this is for you. I want to share why creative entrepreneurs chronically under-price their work, and what you can do about […]

How do I Get the Right Clients to Find Me? There’s a question I’ve been asked so many times recently. How do I get the right clients to find me? And it’s funny, because the answer is almost never what people expect. It’s not about marketing. It’s not about Instagram. It’s not about being more […]