I had a conversation this week with a florist who spent 20 years in banking before starting her flower business. And she mentioned this phrase they used to use at JP Morgan. “What’s the so what?” And it’s a really interesting question, which directly applies to how we manage our creative businesses. Meeting Sam Over […]

If you’ve ever felt uncomfortable stating your prices, or caught yourself apologising after quoting a number, or worried that what you’re charging might be too much (even though logically you know it probably isn’t) this is for you. I want to share why creative entrepreneurs chronically under-price their work, and what you can do about […]

How do I Get the Right Clients to Find Me? There’s a question I’ve been asked so many times recently. How do I get the right clients to find me? And it’s funny, because the answer is almost never what people expect. It’s not about marketing. It’s not about Instagram. It’s not about being more […]

Let’s talk about newsletters. Specifically, what makes a really good one for your business. And more importantly, why so many of them don’t work. Because I think there’s something happening right now that is so relevant for creative businesses. The Newsletters I Love I spend a fair amount of time reading other people’s newsletters, and […]

I want to tell you about the time renowned chef Marco Pierre White told me my flowers were terrible. Actually, he didn’t say that, he said they were “shit”. And why it was one of the best pieces of business advice I’ve ever received. Because there’s something really important about understanding your own processes and […]