Over the last few weeks, we’ve covered what makes you a creative business owner and why that’s your superpower, what’s working right now for creative businesses, why 26 Pinterest visitors matter more than a million views, and ways to generate revenue that feel aligned with how you work best.
I’ve been getting messages from so many of you saying, “This all makes complete sense. I can see how my creativity is valuable. I understand I need to position myself differently.”
Then comes the question: “But how do I actually make this shift? How do I go from understanding these ideas to genuinely embodying them?”
The Missing Piece
You can know all the right strategies and still find yourself stuck in the same patterns without the foundational identity work.
Simone Carr, founder of Ellie & Liv illustration and branding studio, was almost at the point of giving up. She couldn’t connect what she knew to how she felt about herself as a business owner.
Within two weeks of starting The Base Notes, that gap closed. She went from paralysis to clarity, from confusion to confidence. She told me: “It’s taken me from being muddled and not quite knowing what direction I want to go in to being so much clearer and so much more confident.”
Two weeks. That’s what happens when you do the foundational work that creates identity transformation.
When Strategy Feels Forced
In Episode 108, I shared what’s working right now: leading with your thinking, pricing for transformation, building depth instead of width, showing up authentically.
These patterns work brilliantly for creative entrepreneurs who’ve made that fundamental identity shift. But when you’re still operating from “I’m a creative person trying to do business,” implementing these strategies feels forced.
Justine Fear came to The Base Notes in the early stages of leaving corporate life. She had validation, but felt completely disconnected and wondered if she was being an imposter.
When she reached the ninth foundation, something shifted so profoundly she literally stood up and walked out of the room because she needed a moment to process it. She suddenly understood her strength in bringing experiences to life – felt it so deeply that it changed everything.
She told me: “It literally took me to a completely different dimension in my business. It was like having a jigsaw puzzle and suddenly being able to find that missing piece and put it in place.”
Now her family is creating an entirely new lifestyle around her business. Their house is on the market. They’re planning European expansion. All because the foundation shifted.
The Realistic Timeline
The Base Notes follows the same philosophy I shared in Episode 110 about Pinterest: realistic expectations and sustainable approaches that work with your actual life.
Most people start feeling shifts within days or weeks, with deeper transformation happening over 30 to 60 days.
Cassie Wilkins, a creative mentor and writer, was constantly seeking external validation and massively undercharging because she didn’t believe in her worth.
Through The Base Notes, Cassie discovered that being super organised – something she’d always taken for granted – was actually a massive business strength. That realisation created a cascade of shifts.
Now she prices with complete confidence. She said: “I’ve gone from feeling like I need external validation and qualifications to being able to give them to myself.”
You can hear Simone’s, Justine’s, and Cassie’s stories at philippacraddock.com/basenotes. The videos are super short, each approximately a minute and a half.
What The Base Notes Creates
The Base Notes Experience is a month-long programme with nine foundations that create a fundamental shift in how you see yourself as a business owner.
You’re part of a community with other creative business owners who genuinely understand. You have direct access to me throughout. We have live Q&As where we solve real problems together.
Justine described it as “your little Bible by the side of your desk.” People keep coming back to the material whenever there’s something in the business they want to think through differently.
Juliette, a photographic artist who’d tried multiple courses before and never finished them, told me: “It’s honestly the first course that has excited me and I’ve been eager to finish.”
The Base Notes was the first course she actually completed because it spoke to how her creative mind actually works.
What This Prepares You For
When you transform how you see yourself in business, everything we’ve been discussing becomes natural:
Pricing for transformation becomes natural when you genuinely understand your value. Leading with your thinking feels authentic when you’re confident in your approach. Building depth becomes obvious when you’re clear on your exceptional strengths.
Why Now
If you’ve been following these recent episodes and nodding along thinking “yes, this makes sense,” but you’re still not sure how to bridge that gap between understanding and embodying – this is what you need.
The Base Notes is where all these pieces come together. Where you stop trying to implement strategies that don’t fit and start building from who you actually are.
This identity shift makes everything else feel natural.
Find all the details and watch the transformation stories at philippacraddock.com/basenotes
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