During a live Q&A within our online programme The Base Notes, one of the members shared a story, four years earlier she had sent 20 beautifully crafted cards to potential clients. Each one was researched, personalised and professionally printed. She never heard a single response.

And that silence dented her confidence so deeply that four years later, she still felt the sting.

I've felt that sting myself more times than I care to remember. The crushing feeling when you put yourself out there thoughtfully, only to be met with what feels like deafening silence.

But building my first creative business (a flower brand), from delivering bud vases to local pubs and restaurants, to creating the designs for Harry and Meghan's royal wedding, taught me something really important:

Our long standing collaboration with The Victoria & Albert Museum? Three years of follow ups.

Our partnership with the London department store Selfridges & Co? I was met with two years of no's... before an eventual yes.

The list goes on and on... almost all of my most successful and enjoyable client relationships started with silence that I almost interpreted as definite rejection.

After years of building relationships with some of the world's most prestigious organisations and private clients, and then going on to help hundreds of creative entrepreneurs build confidence in their own businesses, I've discovered the patterns that separate thoughtful persistence from pushiness and desperation.

This isn't about aggressive sales tactics or wearing people down.

Instead, this is all about understanding human psychology, business realities and how to build genuine, collaborative relationships that benefit everyone involved.

Ready to Transform Your Follow-Up Confidence?

Sign up below to receive the free guide "Becoming Thoughtfully and Confidently Persistent" and learn the exact framework that's helped hundreds of creative entrepreneurs build relationships with dream clients, prestigious organisations, and career-changing opportunities.

This isn't at all about becoming pushy or aggressive, it's about understanding human psychology and business realities so you can follow up with confidence and genuine care.

I'm Philippa Craddock and I've built my business through the power of thoughtful, persistent relationship building.

From creating floral arrangements for Harry and Meghan's royal wedding, collaborating with the V&A Museum, Dior, Hermes and British and American Vogue, to building a 7-figure creative business, and now supporting incredible creatives within their own businesses, I've learnt that the most extraordinary opportunities often require gentle and thoughtful persistence.

But more importantly, I've learnt the difference between persistence that builds relationships and persistence that damages them.

This guide contains the exact framework I've used and taught to hundreds of creative entrepreneurs who've gone on to build relationships with dream clients and prestigious organisations, and opened up career-changing opportunities.

The difference isn't talent or luck, it's simply understanding how thoughtful persistence really works.

Ready to Follow Up with Confidence?

Download "Becoming Thoughtfully and Confidently Persistent" and discover the exact framework that's helped hundreds of creative entrepreneurs build relationships with dream clients and career-changing opportunities.

When you download this guide, you'll also be added to my Thursday newsletter where I share weekly insights on building creative businesses with confidence and authenticity.

No hustle culture. No generic advice. Just practical strategies for creative minds who think differently.

(You can unsubscribe anytime, but I think you'll love the community of like-minded creative entrepreneurs.)

You're always welcome to email me and my team at hello@philippacraddock.com - we read and respond to every message.